Organisations need to understand what is being said about them online so they can effectively manage their brands, products, and reputation. A native speaker of your target language will analyse your e-listening report according to your requirements, highlighting the results that are of special interest to you and excluding the results that you deem irrelevant.
When you want to gain a valuable insight into conversations taking place online relating to your brand or business.
When you already have an online presence within a market and want to discover/monitor what is being said about you online.
When you want to determine which markets you should prioritise based on online conversations.
When you want to perform in-depth market research online about your brand/product.
Listening to what your audience has to say about your brand or products is essential if you are going to succeed online. Internet users will now search online to see what people are saying about your brand/products and use the information they find to make informed decisions about you and whether to buy from or work with your company.
E-Listening reports allow you to measure and gain insights into what is being said about your brand online and where those conversations are taking place. However, these reports are compiled by software based on keywords and this automated approach, although comprehensive, may lead to some irrelevant information being included in the report.
We will take your e-listening report and use a native speaker to analyse it according to your requirements as outlined in the brief, highlighting the results that are of special interest to you and excluding the results that you deem irrelevant, such as positive mentions that do not need a response.
This will assist you with making informed strategic decisions into the next steps to take within a specific market. This could be anything from committing more time and resources into a specific market, to promoting certain popular services or products, or even reducing the resources you currently have working within a market.
The process begins by completing a briefing questionnaire with your project manager to clarify your objectives. This briefing will be visible to all the team members involved with delivering the service and is the foundation for all our quality checks.
In order to conduct the analysis, we will need your e-listening report. This can be ordered separately if required.
A native speaker of your target language, under the supervision of a project coordinator, will analyse the e-listening report. They will identify the mentions that are of interest to you.
Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.