Grow opportunities cost-effectively

Sogou is the third largest search engine in China. Although, it does not get quite as much traffic as Baidu, but it often provides an even better ROI, potentially a lower cost-per-click and higher average transaction value compared to Baidu. Sogou is a great choice for businesses wanting to run localised test campaigns to identify and grow opportunities with minimal risk or expand an existing paid search campaign to a new channel. This will give you the opportunity to compare performance with other local search engines. One of our PPC Specialists will open a Sogou PPC account for you. We will require your website URL and copies of your business license in order to begin this process.

Sogou advertising account opening can help...

When you want to expand your paid search presence in China without relying solely on Baidu.

When you are looking for a cost-effective way to run test campaigns.

When you want to compare the performance local search engines in China.

When you require a native speaker and PPC Specialist to open your Sogou account.

When you want to identify and grow opportunities in China with minimal risk.

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS

Why Sogou advertising account opening?

Sogou is one of the three main search engines in China, making it an important channel for your online advertising efforts in the country. Sogou PPC can be an effective way to quickly deliver information about your products and services to Chinese users, and can also be used as a tool to test whether your products and services are popular in China before you fully engage in Chinese market.

One of our PPC Specialists will work directly with Sogou to open a PPC account for you ensuring all of the required information is included. This will enable you to launch a PPC advertising campaign on Sogou and reach a wider Chinese audience.

How Sogou advertising account opening works

The process begins by completing a briefing questionnaire to clarify your objectives. This briefing will be visible to all the team members involved with opening your account and is the foundation for all our quality checks.

You will need to provide documentation such as your company business license, which should be translated into Simplified Chinese, and your website URL. Depending on your industry, you may also need to provide additional documents.

A Chinese PPC Specialist will open your Sogou PPC account. The validation process at Sogou takes approximately three working days.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times