Sogou is the third largest search engine in China. Although, it doesn't get quite as much traffic as Baidu, but it often provides an even better ROI, potentially a lower cost-per-click and higher average transaction value compared to Baidu. Sogou is a great choice for businesses wanting to run localised test campaigns to identify and grow opportunities with minimal risk or expand an existing paid search campaign to a new channel. This will give you the opportunity to compare performance with other local search engines. One of our PPC specialists will open a Sogou PPC account for you. We will require your website URL and copies of your business license in order to begin this process.
When you want to expand your paid search presence in China without relying solely on Baidu.
When you are looking for a cost-effective way to run test campaigns.
When you want to compare the performance local search engines in China.
When you require a native speaker and PPC specialist to open your Sogou account.
When you want to identify and grow opportunities in China with minimal risk.
Sogou is one of the three main search engines in China, making it an important channel for your online advertising efforts in the country. Sogou PPC can be an effective way to quickly deliver information about your products and services to Chinese users, and can also be used as a tool to test whether your products and services are popular in China before you fully engage in Chinese market.
One of our PPC specialists will work directly with Sogou to open a PPC account for you ensuring all of the required information is included. This will enable you to launch a PPC advertising campaign on Sogou and reach a wider Chinese audience.
The process begins by completing a briefing questionnaire to clarify your objectives. This briefing will be visible to all the team members involved with opening your account and is the foundation for all our quality checks.
You will need to provide documentation such as your company business license, which should be translated into Simplified Chinese, and your website URL. Depending on your industry, you may also need to provide additional documents.
A Chinese PPC specialist will open your Sogou PPC account. The validation process at Sogou takes approximately 3 working days.
Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.