Douban.com is the Chinese social website which is a little different from the rest. Its users use the social platform like a forum, where they can come together to discuss popular topics and discover new things. A variety of topics are discussed including films, books, music and recent events. As of 2013, this platform boasted 200 million monthly active users.
Douban is an essential way to connect to the Chinese consumers who are actively talking about your company, as well as creating new conversations with them. This service will enable you to manage your reputation and boost your brand awareness in the Chinese market.
This service includes the set up of an account on Douban, as well as the active management of the social account. We would answer any user questions and respond to any posts made about the company. This service is a balance between proactive and reactive posting. A service that finds the users who are talking about you and talking back to them.