If your international website has an internal search function, it is a good idea to monitor what people are searching for as this could help you to identify opportunities for promotions or problems with your existing navigation. An SEO strategist will examine your website analytics and produce a report listing details about what people have been searching for internally on your site.
When you want to identify opportunities from internal search data.
By monitoring and analysing your site's internal searches you can identify what keywords people are searching for on your site and make strategic decisions based on this. For example, if your site sells coffee cups and people were searching for “black coffee cups” which you don't sell, this could be an area of opportunity. Likewise, if people are searching for a particular product on-site it could be a sign that they can't easily find it in the navigation. Alternatively, key phrases that generate a lot of internal searches could identify an opportunity to run a campaign focusing on this popular product.
We will monitor, analyse and report on your site's internal searches to help you to identify product gaps, opportunities for search and opportunities for promotions.
You will receive a PDF report containing all the internal search data.
The process begins by completing a briefing questionnaire to clarify your objectives. This briefing will be visible to all the team members involved with delivering the review and is the foundation for all our quality checks. We will need access to your website analytics, and your site search must already be set up.
An SEO strategist will analyse your site search data and produce a report listing details about what people have been searching for internally on your site.
Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.