By monitoring and analysing your site's internal searches you can identify what keywords people are searching for on your site and make strategic decisions based on this. For example, if your site sells coffee cups and people were searching for â€śblack coffee cupsâ€ť which you don't sell, this could be an area of opportunity. Likewise, if people are searching for a particular product on-site it could be a sign that they can't easily find it in the navigation. Alternatively, key phrases that generate a lot of internal searches could identify an opportunity to run a campaign focusing on this popular product.
We will monitor, analyse and report on your site's internal searches to help you to identify product gaps, opportunities for search and opportunities for promotions.
You will receive a PDF report containing all the internal search data.