Why is global audience profiling so important?
Audience profiling is a very effective way for brands to gather the insights they need in order to define, segment and profile their consumers. The initial step to any effective international digital marketing campaign starts with understanding your target audience, their behaviour and what they are interested in. One way to understand this is through persona research, also known as audience profiling.
Conducting persona research allows you to understand your target audience, and what sort of content they would find interesting, particularly if you are looking to expand to new markets. Once you start thinking about digital marketing in this way, you can maximise your reach and impact.
We will research and create three different personas that are likely to interact with your brand. You will receive a report indicating who the main entities you need to target are, their profile and what content they are more likely to be interested in.