Put consumer insights at the heart of your marketing

Audience profiling is vital to running a successful global campaign because it helps you know your audience, how to target them and how to get the best return-on-investment from your marketing activities. It is an effective way to analyse your customer behaviours across channels, platforms and devices, enabling you to create “personas”, and increase engagement with relevant content, based on their behaviour and interests. We will conduct research into your target audience, collecting data on each profile we define. We will analyse this data and create a list of three personas, making it easier for you to identify and focus your efforts on the right audience and those most likely to convert.

Global audience profiling can help...

When you want to learn more about topics and content that could interest your target audience.

When you want to gather more information before creating content for digital marketing.

When you want to plan your budget more effectively with campaigns that resonate with your target audience.

When you need to fine-tune your targeting with reliable insights and increase brand engagement.

When you need to analyse your customers’ behaviours across channels, platforms and devices more effectively.

When you want to get crucial and reliable insights that will help you interact better with your audience and drive revenue.

When you want to find out which channels and audiences will give you the best return on investment.

When you want to assess the impact of your marketing efforts to understand what works, and what doesn’t.

Why it's important to conduct persona research

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS

Why is global audience profiling so important?

Audience profiling is a very effective way for brands to gather the insights they need in order to define, segment and profile their consumers. The initial step to any effective international digital marketing campaign starts with understanding your target audience, their behaviour and what they are interested in. One way to understand this is through persona research, also known as audience profiling.

Conducting persona research allows you to understand your target audience, and what sort of content they would find interesting, particularly if you are looking to expand to new markets. Once you start thinking about digital marketing in this way, you can maximise your reach and impact.

We will research and create three different personas that are likely to interact with your brand. You will receive a report indicating who the main entities you need to target are, their profile and what content they are more likely to be interested in.

How it works

The process begins by completing a briefing questionnaire to clarify your objectives. This briefing will be visible to all the team members involved with delivering the service and is the foundation for all our quality checks. We will need to know basic details of the audience you would like to reach.

A Social Media Specialist, under the supervision of your Project Manager, will use trend analysis tools to look for information on how users consume and interact with content in your target industry.

Please note that this service does not include content creation or topic generation.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times