Global Audience Profiling for Digital Marketing

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Description

To run a successful international digital marketing campaign, you must target your audience with relevant content, based on their behaviour and interests. One way to do this is by creating “personas”. We will conduct research on your target audience, collecting data on each profile we define. We will analyse this data to create a list of 3 personas.

Additional Profile Localisation can be ordered should you require more country-specific information for your audience profiles. 

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Here’s When Global Audience Profiling for Digital Marketing Can Help!

  • 1

    When you want to learn more about topics and content that could interest your target audience.

  • 2

    When you are looking for more information before creating content for digital marketing.

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Overview

The initial step to any effective international digital marketing campaign starts with understanding your target audience, their behaviour and what they are interested in. One way to understand the behaviour of your target audience is through persona research.

Conducting persona research allows you to understand your target audience and what sort of content they would be interested in. Once you start thinking about digital marketing in this way, you can create content that will reach your target audience. 

We will research and create three different personas based on the audience you want to reach. You will receive a Global Audience Profiling report indicating who the main entities you need to target are, their profile and what content they are more likely to be interested in.

Additional Profile Localisation can be ordered should you require more country-specific information for your audience profiles.

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Quality Process

The process begins by completing a briefing questionnaire to clarify your objectives. This briefing will be visible to all the team members involved with delivering the service and is the foundation for all our quality checks. We will need to know baisc details of the audience you would like to reach.

A social media research specialist, under the supervision of your project manager, will use trend analysing tools to look for information on how users consume and interact with content in your target industry.

Additional Profile Localisation can be ordered should you require more country-specific information for your audience profiles.

Please note that this service does not include content creation or topic generation.

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Global Audience Profiling for Digital Marketing

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Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits Of Working With Webcertain:

International Specialist Since 1997

Transparency And Online Portal Management

No Minimum Contract Period

No Minimum Order Value

International Know-How Shared

Quick Response Times