Why is it important properly tailor your website?
When you have a website targeting a specific audience, it is essential that all aspects of your website are explicitly tailored to appeal to that particular demographic. For example, if you are a clothing company targeting French teenagers, you will obviously need to present your website differently to a B2B marketing company targeting Japanese professionals.
The way information is presented and communicated on a website can have a huge impact on how well it performs, and even subtle changes can drastically improve results. This is particularly true for international campaigns, where linguistic and cultural details can be overlooked.
A native specialist will thoroughly check whether your website is targeting your target audience clearly enough, working through a list of different website elements and reporting whether you have done this on your website effectively or not.