SEO keyword research and selection

Are your webpages optimised for the right keywords?

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Improve and organise your international SEO efforts

Whether you're looking to launch a new regional website or improve existing rankings, identifying relevant search queries is an important starting point. We will perform keyword research for your website, whatever country or language you are targeting. We will then perform keyword mapping using these keywords. Keyword mapping is an essential process that decides which webpages should be associated with your strategically important keywords. By doing this, you will avoid targeting multiple webpages with the same keyword, whilst ensuring that you target keywords with the most relevant webpage content. As well as this SEO benefit, having a keyword map can also serve as a guide for further optimisation tasks, such as improving webpage content or creating inbound links.

Keyword research and keyword mapping can help…

When you need to identify relevant keyword opportunities and define strategically important keywords in a specific market.

When you need to refresh your existing target keywords and find additional opportunities.

When you're planning to launch new products or services and would like to optimise your website accordingly.

When translating your website/pages into another language.

When you want to increase your rankings and traffic in the organic search engine results but lack the necessary linguistic resources or optimisation know-how.

When you want to ensure the most appropriate URLs within your website are ranking for your target keywords.

When you want to prevent targeting multiple URLs for the same keyword.

When you have launched some new pages on your website and need to associate target keywords with these.

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS

Why are keywords so important?

For marketers seeking to improve visibility in the organic search results, the first step is to identify the search queries used by the target audience in a specific market. By conducting thorough research over a variety of sources to identify keywords which are relevant and have as high traffic as possible, a set of strategically important keywords can be determined and form the basis of all on-page and off-page website optimisation efforts.

All research is conducted by an experienced search marketer and native speaker of the target country. This blend of technical, marketing and linguistic skills is the most effective method of discovering relevant keywords and is something that cannot be achieved by applying a translation process.

The outcome of the research will be a report that shows a categorised list of keywords and corresponding data, such as average local or regional search volume.

Once we have conducted the keyword research, we will move on to keyword mapping. Keyword mapping is an essential process that decides which webpages should be associated with your strategically important keywords.

Clarifying which keyword should be associated with each URL can also serve as a guide for further optimisation tasks, such as improving webpage content or creating inbound links, whilst avoiding targeting the same keyword with multiple webpages.

This process should be conducted periodically to target new keywords that may have been found via keyword research and to allocate or redistribute target keywords to new webpages. It's advisable to conduct mapping for the entire website or as many webpages as feasible, to avoid targeting the same keyword across multiple webpages.

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How it works

The process begins by completing a briefing questionnaire with your Account Manager to clarify your objectives. This briefing will be visible to all the team members involved with delivering the service and is the foundation for all our quality checks.

Our native-speaking search specialist(s) will review the brief and ask for further clarifications if necessary, or will otherwise accept the brief and confirm a completion date.

When conducting the keyword research, our team begins by reviewing your website or landing pages (if available) to compile an initial 'seed' list of relevant words and phrases in the target language. Using keyword research tools, we'll expand these seed words and select the most relevant keywords according to the agreed brief. These keywords are then categorised by theme and/or any other relevant metrics and added to our reporting template in an Excel format.

We will then move on to the keyword mapping process.

We will ask you to provide us with the URLs of the webpages you would like to pair the keywords with.

If the mapping is for an existing website that has previously undergone search engine optimisation, we recommend you provide any previous mapping information you may have, so we can avoid targeting the same keyword across multiple webpages.

Additionally, providing us with an up-to-date ranking report will identify which URLs are already ranking for each keyword, as these should be maintained or 'protected'. If you do not have a recent ranking report, then we can provide this as an additional service.

A native-speaking search specialist will then check the content of each webpage and shortlist the most relevant target keywords. From this shortlist and other requirements stated in the brief, we will select the target keyword to be paired with each URL. You will receive the keyword map in an Excel format.

This service offers keyword research for five keywords per URL and mapping of up to three keywords per URL.

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Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

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