Baidu is the leading search engine in China, making it a vital channel for PPC activity in the country. Conducting detailed keyword research is an essential part of any PPC campaign, to ensure you are targeting the most relevant and popular keywords used by your target audience and help improve CTR, conversions and ROI. It is important that this keyword research is geo-targeted if there are significant regional linguistic differences within a country. With Baidu now making search volume data available not only for countries but also regions and cities, you can now discover even more refined keywords for your locally targeted PPC campaigns. Our native specialists will use their local knowledge and Baidu’s keyword tool to conduct local keyword research.Learn More
When you want to expand into a new market.
When you want to see what keywords customers in a certain region are likely to search for.
When you want to create campaigns targeting different regions.
Baidu is the most popular search engine in China and is therefore an essential channel for your PPC campaigns. Pay-per-click (PPC) advertising allows you to bid to post ads that will appear when internet users search for certain trigger keywords, and only pay when a user actually clicks on your ad. Running PPC campaigns should be an integral part of your international online marketing strategy as they enable you to reach a wider audience and consolidate your presence online.
An efficient PPC campaign starts with the selection of popular and relevant keywords. Different regions, even within countries, sometimes have significant linguistic differences and search very differently, so it is important to focus your keyword research specifically on your regional target area. A geo-targeted approach for your keyword research will allow you set up your PPC campaign to specifically target your audience and, by focusing on local keywords/phrases, you will be able to structure your campaign efficiently and your budget more effectively.
With Baidu’s keyword tool now making search volume data available not only for countries but also regions or bigger cities, you can now get even more refined data to target the right keywords for your locally or regionally targeted campaigns.
Our native specialists will conduct local keyword research, using their local knowledge and Baidu’s keyword tool to compile a list of keywords that customers in specific areas are likely to search for, so that you won’t miss out on any local opportunities.
The process begins by completing a briefing questionnaire to clarify your objectives. This briefing will be visible to all the team members involved with delivering the research and is the foundation for all our quality checks. We will need to know how many keywords you want us to research, your target regions/cities and your target language.
A native PPC specialist, under the supervision of a project manager, will conduct thorough research into relevant keywords your potential customers are searching for in your target region/city, expanding these using Baidu’s keyword tool and compiling them into a list.
You will receive the list of relevant local keywords along with their English back translations (if necessary), search volume data, estimated cost-per-click and competition data in an Excel format.
Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.