Baidu is the most popular search engine in China and is therefore an essential channel for your PPC campaigns. Pay-per-click (PPC) advertising allows you to bid to post ads that will appear when internet users search for certain trigger keywords, and only pay when a user actually clicks on your ad. Running PPC campaigns should be an integral part of your international online marketing strategy as they enable you to reach a wider audience and consolidate your presence online.
An efficient PPC campaign starts with the selection of popular and relevant keywords. Different regions, even within countries, sometimes have significant linguistic differences and search very differently, so it is important to focus your keyword research specifically on your regional target area. A geo-targeted approach for your keyword research will allow you set up your PPC campaign to specifically target your audience and, by focusing on local keywords/phrases, you will be able to structure your campaign efficiently and your budget more effectively.
With Baidu's keyword tool now making search volume data available not only for countries but also regions or bigger cities, you can now get even more refined data to target the right keywords for your locally or regionally targeted campaigns.
Our native specialists will conduct local keyword research, using their local knowledge and Baidu's keyword tool to compile a list of keywords that customers in specific areas are likely to search for, so that you won't miss out on any local opportunities.
Flexible and innovative approaches to meet demanding goals
Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.
Head of Brand - Portakabin
Adapted for each market for maximum impact
We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals
European Associate Marketing Manager - Business Machines - Fellowes
Technical and strategic expertise
Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.
Digital Marketing Manager - Esko
For international support, look no further than Webcertain
There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.
VP Marketing Berlitz and ELS