PPC campaigns should be considered as an essential part of your international lead generation strategy. PPC is incredibly dynamic and can be set up and launched very quickly. You have control over your ad copy, keyword list, landing page and where your ads appear, giving you the ability to target as broad or specific an audience as your business requires to meet your lead generation goal.
Utilising Google AdWords, Facebook ads and LinkedIn ads is a great way of generating high quality leads through carefully selected keywords married with relevant ad copy on Google and highly targeted audiences on the social networks. It enables you to effectively communicate your news, updates and important messages to your target audience.
A PPC specialist will open up Google AdWords, a Facebook and a LinkedIn accounts for you so that you can start targeting your keywords and audience.