Every keyword has a difficulty rating based on how hard it is to get that phrase to rank. When targeting a keyword, it is helpful to understand the difficulty rating of that particular keyword in your target language to understand the likely success of targeting it as part of your international SEO campaign.
You might also find it useful to plan your campaign by stages depending on the difficulty of the phrase. This could be particularly useful in planning seasonal campaigns, as you will need to work out when to start the optimisation work to ensure the phrase ranks in time.
With this service, we will use our specialist tool to give each of your keywords a difficulty score, whatever language they are in. This will help you to decide whether it is worth targeting and trying to rank for these keywords or not.