All keywords have a difficulty score, which describes how difficult it is to rank for that particular keyword. It can be useful to conduct research into keywords' difficulty scores in your target language at the start of an international SEO campaign to help decide whether it is worth the time, effort and expense of targeting that keyword. An SEO strategist will put your keywords through our internal tool, producing an Excel document listing each keyword and its difficulty score.
At the start of a campaign when deciding which keywords/key phrases to target
Every keyword has a difficulty rating based on how hard it is to get that phrase to rank. When targeting a keyword, it's helpful to understand the difficulty rating of that particular keyword in your target language to understand the likely success of targeting it as part of your international SEO campaign. You might also find it useful to plan your campaign by stages depending on the difficulty of the phrase. This could be particularly useful in planning seasonal campaigns as you will need to work out when to start the optimisation work to ensure the phrase ranks in time.
We will use our specialist tool to give each of your keywords a difficulty score, whatever language they are in. This will help you to decide whether it is worth targeting and trying to rank for these keywords or not.
The process begins by completing a briefing questionnaire to clarify your objectives. This briefing will be visible to all the team members involved with delivering the service and is the foundation for all our quality checks. We will ask you to provide the list of keywords that you want us to analyse.
An SEO strategist will run your keywords through our internal tool, which will assign all keywords with a difficulty rating. You will receive an Excel file containing each keyword and its difficulty score.
Please note that this service does not include keyword research.
Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.