Baidu TieBa is a popular discussion forum on Baidu that allows users to search for a keyword and then see what everyone has posted about that topic. It is a place where Chinese people like to talk about brands and products and is therefore a good place to have an active presence if you are targeting the region. Our native Chinese specialists will manage your Baidu TieBa page, posting content to keep your page looking fresh and communicating with your fans.

Here’s when Baidu TieBa Support can help!

When you want to reach a wider Chinese audience online.

When you need to provide a fast response to your Chinese audience, answering questions and giving direction to your customers.

When you want to increase the number of backlinks pointing to your website.

When managing your Baidu TieBa is taking up too much of your time.

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS


Baidu is the leading search engine in China so should be the focus of your SEO activities if you are targeting the country. Baidu TieBa is a keyword-based discussion forum that is hugely popular in China. Users can search for a topic on Baidu TieBa and they will be directed to a forum with everyone's posts about that topic.

Baidu TieBa is a place where users like to talk about brands and products, making it a great place to promote your brand and, as it's Baidu, it also presents a good opportunity to build backlinks to your site and improve your SEO on the search engine.

This network is somewhere that your business or brand simply needs to be present if you are targeting China. Used properly, your Baidu TieBa page can help your business or brand to grow and develop relationships with your customers.

There are several key benefits of keeping your Baidu TieBa page up-to-date and properly managed, such as maintaining/increasing interest in and boosting your company's visibility on the popular forum. This in turn will increase traffic to your website and will help you to reach a wider audience.

We will manage your Baidu TieBa page by posting content that you provide, such as articles, links and pictures, and communicating with your fans.

Quality process

The process begins by completing a briefing questionnaire to clarify your objectives. This briefing will be visible to all the team members involved with delivering the service and is the foundation for all our quality checks.

We will need access to your Baidu account and we'll need you to provide us with the content that you wish us to post on your Baidu TieBa page.

Our team of native Chinese specialists is based in-market, which enables them to communicate and interact with your target audience in an intuitive, relevant and meaningful way. They will monitor your Baidu TieBa page and will post content to keep it fresh. They will also communicate with any fans that post/comment on your page, maintaining a professional and positive image at all times.

We will report immediately on any emergency situation requiring urgent action.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times