Hudong Baike is a Chinese online encyclopaedia with content created and edited by users and can be considered the Chinese equivalent of Wikipedia. Having a Hudong Baike entry for your company will greatly enhance your online exposure and brand awareness in the rapidly developing region. We will translate and optimise content about your company to create a dedicated Hudong Baike page for your company.

Here’s when Hudong Baike Entry can help!

When you are looking to set foot in the Chinese digital market

When you want to generate awareness and exposure for your brand in China

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS


Hudong Baike is China's largest online encyclopaedia, with over 7 million articles. Like Wikipedia, Hudong Baike works on the basis of crowdsourced content creation and reviewing – everyone can upload content and take part in editing of their own content or that of someone else. Aside from general knowledge, concepts and scientific facts, Hudong Baike also has content about brands and companies.

Having an entry for your company on Hudong Baike would allow you to establish a solid presence in China and will also enhance your brand exposure across the Chinese web. This will be useful if you are thinking of entering the Chinese market or want to generate greater awareness of your brand in China.

We will create an entry about your company on Hudong Baike, where we will include your brand image, a description of your company and a link to your website along with the information about the nature of your business, your products and / or services, the history of your company etc. Creating an entry for Hudong Baike is a two-step process and entails the translation of the information about your company into Chinese and optimising the resulting content for target keywords.

Quality process

The process begins by completing a briefing questionnaire with your account manager to clarify your objectives. This briefing will be visible to all the team members involved with delivering the service and is the foundation for all our quality checks. We will need to know key information about your company, such as your name and logo, a description, your website URL, your company history and details of your products and services.

A native specialist will translate this content into Chinese. The translated content will then be proofread by another native speaker and optimised for the target keywords that best describe your company and the nature of your business. The optimisation process is supervised by a project coordinator.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times