PPC Seasonality Calendar


Festivities such as Christmas, Valentine’s Day, Hanukkah, Moon Festival or Eid al-Fitr cause peaks in demand for certain products. You can capitalise on these natural fluctuations by pushing your advertising campaign during the periods of highest demand. To do this, you need to understand seasonality in your target market. We will conduct keyword research in your target market, creating a 12-month calendar depicting fluctuations in keyword usage. Our report will also provide the keywords’ English back translations and further data such as search volume, suggested bid and competition data.

Here’s when PPC Seasonality Calendar can help!

  • 1

    When you want to set up a PPC campaign and ensure that you are budgeting according to seasonality trends.

  • 2

    When you want to take seasonality trends into account when refining your existing PPC campaign.

  • 3

    When you want to increase your PPC campaign’s click-through rate.


Some products peak in popularity at a particular time of year (e.g. Christmas trees in December) and this is when you should push your advertising campaign. Carefully planning your timing like this will allow you to reach a much higher proportion of your target audience when they are most eager to buy your product, thus hopefully translating into a sharp boost in sales. Good examples of seasonal festivities that cause peaks in demand for certain products include Christmas, Valentine’s Day, Hanukkah, Moon Festival, Chinese New Year and Eid al-Fitr.

An efficient PPC campaign starts with the identification of peak and valley seasons in your target market. This in-depth knowledge of keyword usage according to seasonality will help you to select popular and relevant keywords and structure your campaign and budget more effectively.

We will conduct keyword research based on average search data in your target market gathered over the last 12 months and will use this data to create a calendar depicting fluctuations in keyword usage over the year.

Quality process

The process begins by completing a briefing questionnaire with your account manager to clarify your objectives. This briefing will be visible to all the team members involved with delivering the service and is the foundation for all our quality checks.

A native PPC specialist, under the supervision of your project manager, will conduct thorough keyword research in your target market and establish a 12-month calendar depicting the ups and downs of keyword usage. The keywords will be delivered with additional data such as the search volume, suggested bid and competition data.

Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times