Some products peak in popularity at a particular time of year (e.g. Christmas trees in December) and this is when you should push your advertising campaign. Carefully planning your timing like this will allow you to reach a much higher proportion of your target audience when they are most eager to buy your product, thus hopefully translating into a sharp boost in sales. Good examples of seasonal festivities that cause peaks in demand for certain products include Christmas, Valentine’s Day, Hanukkah, Moon Festival, Chinese New Year and Eid al-Fitr.
An efficient PPC campaign starts with the identification of peak and valley seasons in your target market. This in-depth knowledge of keyword usage according to seasonality will help you to select popular and relevant keywords and structure your campaign and budget more effectively.
We will conduct keyword research based on average search data in your target market gathered over the last 12 months and will use this data to create a calendar depicting fluctuations in keyword usage over the year.