Pay-per-click (PPC) advertising allows you to bid to post ads that will appear when internet users search for certain trigger keywords, and only pay when a user actually clicks on your ad. Running PPC campaigns should be an integral part of your international online marketing strategy as they enable you to reach a wider audience and consolidate your presence online.
An efficient PPC campaign starts with the selection of popular and relevant keywords. Different regions, even within countries, sometimes have significant linguistic differences and search very differently, so it is important to focus your keyword research specifically on your regional target area. A geo-targeted approach for your keyword research will allow you set up your PPC campaign to specifically target your audience and, by focusing on local keywords/phrases, you will be able to structure your campaign efficiently and your budget more effectively.
We will research and compile a list of relevant and quality keywords that your target audience actually searches for both nationally and in your specific target region, including a back translation into English. We will also research the search volume data, suggested bid and competition data for these keywords. The keyword research will be delivered to you in a map format.