The term “bounce rate” refers to the percentage of visitors who leave your website after seeing only one page. To avoid high bounce rates from your ad traffic, your PPC landing page:
- Must present the user with content that is in line with their search query and the expectations set up by the ad text.
- Must be culturally appropriate.
- Content needs to be compelling, engaging, clear and readable, as well as linguistically correct.
These necessities can become great challenges when your campaigns and/or landing page content stem from translation. If your landing pages show high bounce rates of ad traffic, it can be worth submitting your landing page content and related adgroup keywords and ads for linguistic review by our team.
We will conduct a review of your landing pages, ads and keywords, and will suggest amendments if any linguistic or cultural inadequacies are found. We will also tell you of any inconsistencies users might experience between their search query and your landing page