PPC Linguistic High Bounce Rate Review


The term “bounce rate” refers to the percentage of visitors who leave your website after seeing only one page. If your PPC landing pages have a high bounce rate, then it is important to take steps to lower this as soon as possible to minimise the waste of your PPC budget. We will conduct a linguistic review of your PPC landing pages, ads and keywords to identify any inconsistencies between the search query and the landing page, identify any substandard content from a linguistic or cultural perspective, and provide you with linguistic recommendations for improvement.

Here’s when PPC Linguistic High Bounce Rate Review can help!

  • 1

    When your PPC landing pages have high bounce rates that are not the result of usability issues or technical problems on your website.

  • 2

    When you want to make sure the textual content of your website matches the cultural expectations of the targeted market.

  • 3

    When you are not sure of the linguistic quality of your content.


The term “bounce rate” refers to the percentage of visitors who leave your website after seeing only one page. To avoid high bounce rates from your ad traffic, your PPC landing page:

  • Must present the user with content that is in line with their search query and the expectations set up by the ad text.
  • Must be culturally appropriate.
  • Content needs to be compelling, engaging, clear and readable, as well as linguistically correct.

These necessities can become great challenges when your campaigns and/or landing page content stem from translation. If your landing pages show high bounce rates of ad traffic, it can be worth submitting your landing page content and related adgroup keywords and ads for linguistic review by our team.

We will conduct a review of your landing pages, ads and keywords, and will suggest amendments if any linguistic or cultural inadequacies are found. We will also tell you of any inconsistencies users might experience between their search query and your landing page

Quality process

The process begins by completing a briefing questionnaire with your project manager to clarify your objectives. This briefing will be visible to all the team members involved with delivering the service and is the foundation for all our quality checks. We will need access to the landing pages you want to have reviewed, along with the adgroup keywords and ads, and ideally, the bounce rate analytics.

A native PPC specialist, under the supervision of your project manager, will make sure that your landing pages echo the expectations expressed by the keywords and the ads, and will signal any need for fine-tuning or strategy changes. If your landing page content is of a poor quality, they will provide linguistic recommendations designed to help you reach your target audience more effectively; readability, spelling, grammar, syntax, style, forms of address and register will all be given a thorough check and suggestions for amendments will be provided wherever deemed necessary.

Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times