Boost website performance with improved SEO

SEO is the process of increasing your visibility in the organic search engine results, in order to attract more visitors and therefore boost sales and conversions. Improving your SEO on Baidu should be a central part of your digital strategy if you want your website to succeed in China. An SEO Strategist will conduct a review of your website's current ranking and traffic performance and will create a strategy aimed at improving your SEO on Baidu.

A Baidu SEO performance analysis can help...

When you are targeting China.

At the start of an SEO campaign on Baidu.

As part of a quarterly performance review.

When your existing SEO strategy is not working.

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS

Why is SEO important?

Search engine optimisation (SEO) is the process of increasing your website's visibility in the organic search engine results, with the aim of increasing the number of visitors to your website and your conversions. Having a good SEO strategy in place is an important part of achieving online success.

Baidu is China's leading search engine, so it is imperative that you optimise your website to rank highly for relevant searches in this search engine if you are targeting the country.

We will conduct an assessment of your website's current performance and, based on this information and a discussion with you, put together an SEO strategy to boost the performance of your site on Baidu and ensure that your SEO efforts are focused in the most effective way to achieve your goals.

How a Baidu SEO performance analysis works

The process begins by completing a briefing questionnaire to clarify your objectives. This briefing will be visible to all the team members involved with delivering the review and is the foundation for all our quality checks. Please note we will need access to your Baidu analytics and webmaster tools accounts.

An SEO Strategist will conduct an assessment of your current performance in terms of traffic and ranking positions, and will then contact you via telephone or email to gain a full understanding of your target areas. Based on this information, they will then deliver an SEO strategy for Baidu tailored to your website and objectives.

A quarterly performance review is recommended.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times

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