Google Search Console is becoming increasingly sophisticated and plays an important role in SEO. Google Search Console provides you with a detailed set of reports about how your website is being crawled and indexed directly from the search engine's perspective. It is particularly important to learn about any fundamental problems that Google is having while accessing your site in order to eliminate them and achieve the best possible ranking.
The Global Visibility tool draws data from Google Search Console and provides you with additional insights. Whilst Google Search Console only stores data for 3 months, Global Visibility stores all data, allowing you to compare year on year, month on month, or even day by day.
This is useful because you can track the visibility and ranking position of any keyword that your site has been found for, and compare that on a daily, weekly or monthly basis. This allows you to spot trends and, if there have been ranking drops or traffic drops, you can pinpoint the day it happened, allowing you to analyse and understand the reason, and to act quickly to put a fix in place.
If you do not already have Google Search Console set up for your website, we will do this for you. We will then link your account to our Global Visibility tool. You will have ranking reports for free for as long as your site exists.