A forward proxy server is an intermediary computer server which sits between a computer accessing the internet, and the destination website this computer is trying to reach. In other words the role of the forward proxy is to perform a task on behalf of another device - it is a gateway, accepting traffic and forwarding it through to another server.
Users can configure the proxy in their browser settings, and then all HTTP requests are routed via the proxy server.
When a user surfs the internet many websites, especially search engines, will present different content depending on the user's country. The websites determine the user's country by detecting the user's IP address and might change the content presented based on that. In some cases, access to the website will be blocked altogether.
Accessing the internet through our proxy server in New Zealand will replace your IP address with our New Zealand IP enabling you to surf the web as if you were physically in New Zealand. This will enable you to see the web as your clients and visitors in New Zealand see it. This is also a good way to see what competitors are advertising and follow their links to their websites and landing pages.
By not seeing the Search Engine Results Pages in every market you operate, you could be missing out on valuable marketing and business intelligence or you could be making decisions based on inaccurate information.
Our forward proxy server in New Zealand is a Linux HTTP proxy server which has been configured to allow Secure Sockets Layer (SSL) content to pass through.