What is a forward proxy server?
A forward proxy server is an intermediary computer server which sits between a computer accessing the internet, and the destination website this computer is trying to reach. In other words, the role of the forward proxy is to perform a task on behalf of another device.¬†It is a gateway, accepting traffic and forwarding it through to another server.
Users can configure the proxy in their browser settings, and then all HTTP requests are routed via the proxy server.
When a user surfs the internet, many websites, especially search engines, will present different content depending on the user's country. The websites determine the user's country by detecting the user's IP address and might change the content presented based on that. In some cases, access to the website will be blocked altogether.
Accessing the internet through our proxy server in the United Kingdom will replace your IP address with our British IP, enabling you to surf the web as if you were physically in the United Kingdom. This will enable you to see the web as your clients and visitors in the United Kingdom see it. This is also a good way to see what competitors are advertising and follow their links to their websites and landing pages.
By not seeing the search engine results pages in every market you operate, you could be missing out on valuable marketing and business intelligence or you could be making decisions based on inaccurate information.
Our forward proxy server in the United Kingdom is a Linux HTTP proxy server which has been configured to allow secure sockets layer (SSL) content to pass through.
Flexible and innovative approaches to meet demanding goals
Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.
Head of Brand - Portakabin
Adapted for each market for maximum impact
We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals
European Associate Marketing Manager - Business Machines - Fellowes
Technical and strategic expertise
Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.
Digital Marketing Manager - Esko
For international support, look no further than Webcertain
There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.
VP Marketing Berlitz and ELS