Good internal link connectivity is one of the most valuable aspects of a successful SEO campaign. Internal links are an important part of search engine algorithms and when properly optimised, they provide an effective weapon towards better rankings and user experience. With this service, an SEO Strategist will examine your website's internal linking structure with focus on global navigation template links, breadcrumb navigation and alternative link structures in order to recommend improvements as well as provide suggestions with regards to missed opportunities.

This service can help...

When preferred landing pages are not ranking for their target keyword(s).

When you want to improve rankings of pages for their target keywords.

When existing internal link connectivity does not ensure the best user experience.

When orphan pages exist on your website which search engines are unable to discover and rank.

When valuable pages are buried deep within your website (deep pages have been identified).

When internal linking to pages on your website is not aligned with the pages' target keywords.

When your website has many undescriptive links such as “click here” or “more”.

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS


Good internal link connectivity is perhaps one of the most overlooked aspects of a successful SEO campaign. Great effort is often put towards optimising title tags, page content and external links with insufficient attention to the website's internal linking structure.

When talking about the effects that links have on search rankings, it is helpful to think about links as votes. In other words, if Page A links to Page B, Page A is voting that Page B is relevant to words being used in the link text connecting the two pages. While internal links may not count as much as external links, they are certainly a very important part of search engine algorithms. Properly optimised, these internal links provide an effective weapon towards better rankings and user experience by:

  • Ensuring that search engines can find all pages in the website. Each page not linked to is a lost opportunity to appear in search results,
  • Increasing the value of specific pages by “voting for them” to assist rankings for their target keywords,
  • Ensuring the user journey and website's navigability are optimised.
  • Ensuring the website's navigability is optimised for best user experience and conversions.

An SEO Strategist will examine your website's internal linking structure with focus on global navigation template links, breadcrumb navigation and alternative link structures in order to recommend improvements as well as provide suggestions with regards to missed opportunities.

How it works

The process begins by completing a briefing questionnaire to clarify your objectives. This briefing will be visible to all the team members involved with delivering the service and is the foundation for all our quality checks.

An SEO Strategist will crawl your website and examine the internal links between all pages. As a result, a link map will be compiled with detailed information about the following:

  • which pages link internally to every valid page found on the website
  • what anchor text is used for text links and Alt text for image links

This information will then be used to make recommendations regarding the alignment of link text with target keywords, optimal internal link connectivity to pages and strategic recommendations as well as identifying any missed opportunities to ultimately improve the website's performance for keywords in search results and enhance user experience.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times