Internal Link Connectivity Audit

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Description

Good internal link connectivity is one of the most valuable aspects of a successful SEO campaign. Internal links are an important part of search engine algorithms and when properly optimised, they provide an effective weapon towards better rankings and user experience. An SEO strategist will examine your website’s internal linking structure with focus on global navigation template links, breadcrumb navigation and alternative link structures in order to recommend improvements as well as provide suggestions with regards to missed opportunities.

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Here’s when Internal Link Connectivity Audit can help!

  • 1

    When Preferred Landing Pages are not ranking for their target keyword(s),

  • 2

    When you want to improve rankings of pages for their target keywords,

  • 3

    When existing internal link connectivity does not ensure the best user experience,

  • 4

    When orphan pages exist on your website which search engines are unable to discover and rank,

  • 5

    When valuable pages are buried deep within your site (deep pages have been identified),

  • 6

    When internal linking to pages on your website is not aligned with the pages’ target keywords,

  • 7

    When your website has many undescriptive links such as “click here” or “more”.

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Overview

Good internal link connectivity is perhaps one of the most overlooked aspects of a successful SEO campaign. Great effort is often put towards optimising title tags, page content and external links with insufficient attention to the site’s internal linking structure.

When talking about the effects that links have on search rankings, it’s helpful to think about links as votes. In other words, if Page A links to Page B, Page A is voting that Page B is relevant to words being used in the link text connecting the two pages. While internal links may not count as much as external links, they are certainly a very important part of search engine algorithms. Properly optimised, these internal links provide an effective weapon towards better rankings and user experience by:

  • Ensuring that search engines can find all pages in the website. Each page not linked to is a lost opportunity to appear in search results,
  • Increasing the value of specific pages by “voting for them” to assist rankings for their target keywords,
  • Ensuring the user journey and site’s navigability are optimised.
  • Ensuring the site’s navigability is optimised for best user experience and conversions.

An SEO Strategist will examine your website’s internal linking structure with focus on global navigation template links, breadcrumb navigation and alternative link structures in order to recommend improvements as well as provide suggestions with regards to missed opportunities.

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Quality process

The process begins by completing a briefing questionnaire to clarify your objectives. This briefing will be visible to all the team members involved with delivering the service and is the foundation for all our quality checks.

An SEO strategist will crawl your website and examine the internal links between all pages. As a result, a link map will be compiled with detailed information about the following:

  • Which pages link internally to every valid page found on the website,
  • What anchor text is used for text links and Alt text for image links.

This information will then be used to make recommendations regarding the alignment of link text with target keywords, optimal internal link connectivity to pages and strategic recommendations as well as identifying any missed opportunities to ultimately improve the sites performance for keywords in search results and enhance user experience.

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Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times

Internal Link Connectivity Audit

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