Good internal link connectivity is perhaps one of the most overlooked aspects of a successful SEO campaign. Great effort is often put towards optimising title tags, page content and external links with insufficient attention to the website's internal linking structure.
When talking about the effects that links have on search rankings, it is helpful to think about links as votes. In other words, if Page A links to Page B, Page A is voting that Page B is relevant to words being used in the link text connecting the two pages. While internal links may not count as much as external links, they are certainly a very important part of search engine algorithms. Properly optimised, these internal links provide an effective weapon towards better rankings and user experience by:
- Ensuring that search engines can find all pages in the website. Each page not linked to is a lost opportunity to appear in search results,
- Increasing the value of specific pages by â€śvoting for themâ€ť to assist rankings for their target keywords,
- Ensuring the user journey and website's navigability are optimised.
- Ensuring the website's navigability is optimised for best user experience and conversions.
An SEO Strategist will examine your website's internal linking structure with focus on global navigation template links, breadcrumb navigation and alternative link structures in order to recommend improvements as well as provide suggestions with regards to missed opportunities.
Flexible and innovative approaches to meet demanding goals
Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.
Head of Brand - Portakabin
Adapted for each market for maximum impact
We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals
European Associate Marketing Manager - Business Machines - Fellowes
Technical and strategic expertise
Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.
Digital Marketing Manager - Esko
For international support, look no further than Webcertain
There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.
VP Marketing Berlitz and ELS