Overview
A URL, also known as a web address, is the unique text that displays in the search bar of a browser and refers to a unique web page. This URL is also displayed in organic search results, below the link (title) of that result.
Optimising your URLs to contain relevant, descriptive words is useful to the user as it allows them to determine the content of the page before clicking on it, for example if the URL is sent to them in an email or they see it in search engine results. This can increase the click-through-rate on the URL by users who are genuinely interested in the content implied by the URL. Locale segmentation in URLs is also important – for multilingual or multi-regional websites – as this will determine how effectively a website can be geo-targeted.
An SEO specialist will go through all URLs on your site and provide you with a list of URLs that need to be improved, with their suggestions. If your website is undergoing a URL restructure process, a custom guide can also be produced, providing advice on URL structures for the new website.
Flexible and innovative approaches to meet demanding goals
Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.
Evelyn Hodgson
Head of Brand - Portakabin
Adapted for each market for maximum impact
We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals
Hazel Goesaert
European Associate Marketing Manager - Business Machines - Fellowes
Technical and strategic expertise
Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.
Surpreet Bahl
Digital Marketing Manager - Esko
For international support, look no further than Webcertain
There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.
Tim Jordan
VP Marketing Berlitz and ELS