It is important to optimise your URLs, also known as web addresses, as this brings SEO benefits and also allows users to understand the content of your page on viewing the URL, which increases click-through rates. An SEO specialist will provide recommendations on how to improve your URLs or deliver advice on designing new URL paths if your website is undergoing a URL restructuring process.

Here’s when URL Path Review can help!

When you wish to audit your existing URL structure,

When you are creating new pages on your site and need advice on URL paths for those pages,

When you are creating a new website and need advice about the URL structure to use.

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS


A URL, also known as a web address, is the unique text that displays in the search bar of a browser and refers to a unique web page. This URL is also displayed in organic search results, below the link (title) of that result.

Optimising your URLs to contain relevant, descriptive words is useful to the user as it allows them to determine the content of the page before clicking on it, for example if the URL is sent to them in an email or they see it in search engine results. This can increase the click-through-rate on the URL by users who are genuinely interested in the content implied by the URL. Locale segmentation in URLs is also important – for multilingual or multi-regional websites – as this will determine how effectively a website can be geo-targeted.

An SEO specialist will go through all URLs on your site and provide you with a list of URLs that need to be improved, with their suggestions. If your website is undergoing a URL restructure process, a custom guide can also be produced, providing advice on URL structures for the new website.

Quality process

The process begins by completing a briefing questionnaire to clarify your objectives. This briefing will be visible to all the team members involved with delivering the service and is the foundation for all our quality checks.

An SEO specialist will crawl all URLs on your site and review their structure and content. Recommendations will be provided on how to improve your current URL structure, including a list of the URLs that need to be optimised, along with their suggestions.

An SEO specialist can also produce a guide with recommendations for a new URL structure. This is particularly valuable if you are re-designing or migrating your website and want to ensure that the URL structure on your new site will follow best practice, and offer suitable geo-segmentation (for effective geo-targeting of multilingual sites).

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times