Facebook Retargeting Setup


Facebook is the world's leading social network, with over 2 billion users worldwide, making it an appealing advertising channel for global businesses. If you want to target users who have browsed your site but not made a purchase, it is now possible to do so using Facebook retargeting ads. We will set up a DSP account for you, and will provide you with a retargeting code to put on your website.

Here’s when Facebook Retargeting Setup can help!

  • 1

    When you want to promote a new or different product to people that have already visited your website.

  • 2

    When you want to promote an offer on a service or product that was viewed but not purchased or enquired about.

  • 3

    When you want to expand the reach of your audience or your remarketing/behavioural targeted audience.

  • 4

    When you want to achieve more return on investment.


Facebook is the most popular social network in the world, with over 2 billion monthly active users, which makes it a very appealing advertising channel for global businesses.

Facebook ads have predominantly been focused on demand generation, but now Facebook are gearing more towards demand fulfilment, where they know the demand is already there. Facebook has now approved demand-side platforms such as Adroll, Chango & Perfect Audience to drop a cookie onto site visitors. If they fail to purchase or engage with your site and you want to market more products or features to them, the DSP will contact Facebook and give them the User ID they wish to retarget to. When that User ID visits Facebook, they will be shown the retargeted ad.

Facebook retargeting enables you to show more relevant ads to your audience as you know they have purchase-intent based on their previous visit or engagement with your website, thus users are more likely to re-engage with your ad rather than consider it annoying or distracting like the more conventional forms of advertising. It is a fantastic way of bringing back your lost customers through ads on Facebook. It can help to get more reach and more ROI from your campaigns and is a great way of promoting a new offering or a different product to people who have already visited your website. There are no minimum spends or long term contracts.

We will set up a DSP account for you and provide you with the retargeting code to be placed on your website.

Quality process

The process begins by completing a briefing questionnaire to clarify your objectives. This briefing will be visible to all the team members involved with delivering the service and is the foundation for all our quality checks.

In order to deliver this service, we will need to know the following:

  • Your exact retargeting requirements, such as how many levels of retargeting you'd like to do (i.e. if a user visits www.example.com but does not convert, retarget this product to them, but if a user visits www.example2.com retarget this different product to them).
  • What budget you have for your Facebook retargeting campaigns to ensure this is set up accordingly.
  • Whether you will provide retargeting ads or whether you'd like our linguistic team to create them for you.

A PPC specialist will setup your Facebook retargeting DSP account for you, under the supervision of the PPC manager and will provide you with the retargeting code to be placed on your website.

Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times