Facebook is the most popular social network in the world, with over 2 billion monthly active users, which makes it a very appealing advertising channel for global businesses.
Facebook ads have predominantly been focused on demand generation, but now Facebook are gearing more towards demand fulfilment, where they know the demand is already there. Facebook has now approved demand-side platforms such as Adroll, Chango & Perfect Audience to drop a cookie onto site visitors. If they fail to purchase or engage with your site and you want to market more products or features to them, the DSP will contact Facebook and give them the User ID they wish to retarget to. When that User ID visits Facebook, they will be shown the retargeted ad.
Facebook retargeting enables you to show more relevant ads to your audience as you know they have purchase-intent based on their previous visit or engagement with your website, thus users are more likely to re-engage with your ad rather than consider it annoying or distracting like the more conventional forms of advertising. It is a fantastic way of bringing back your lost customers through ads on Facebook. It can help to get more reach and more ROI from your campaigns and is a great way of promoting a new offering or a different product to people who have already visited your website. There are no minimum spends or long term contracts.
We will set up a DSP account for you and provide you with the retargeting code to be placed on your website.