What are rich snippets?
Snippets are the short textual website descriptions that display below the landing page URLs that appear in search engine results.
Rich snippets or "structured data" allow Google to better understand the content on a website or webpage. This allows for more relevant and attractive snippets to appear in the search engine results pages, for example star ratings, reviews, images and videos. This encourages higher click-through rates, which can lead to more conversions and sales.
Rich snippets can be used for the following content types:
- products (pricing information is required)
- businesses and organisations
- recipes (only available in US and Japan)
- software applications
One of our SEO Strategists will provide markup code for structured data on your webpage. You will receive an Excel spreadsheet containing HTML markup for each webpage.