Rich snippet markup

Rich snippets are more useful and attractive to users

Increase click-through rates with rich snippets

A snippet is the text that displays below a website address in the search engine results. Google lets certain webpages have rich snippets, which allow more targeted and attractive data to appear in the snippets. Because rich snippets are more attractive and useful for users, they tend to lead to higher click-through rates and more conversions. An SEO Strategist will mark up your desired webpages by providing HTML code which should then be implemented on those webpages. You will receive this in an Excel format.

Rich snippet markup can help...

  • 1

    When you want to boost traffic to your website.

  • 2

    When you want to improve your click-through rates.

  • 3

    When you want to provide more targeted data for searchers.

What are rich snippets?

Snippets are the short textual website descriptions that display below the landing page URLs that appear in search engine results.

Rich snippets or "structured data" allow Google to better understand the content on a website or webpage. This allows for more relevant and attractive snippets to appear in the search engine results pages, for example star ratings, reviews, images and videos. This encourages higher click-through rates, which can lead to more conversions and sales.

Rich snippets can be used for the following content types:

  • reviews
  • people
  • products (pricing information is required)
  • businesses and organisations
  • recipes (only available in US and Japan)
  • events
  • music
  • videos
  • breadcrumbs
  • software applications

One of our SEO Strategists will provide markup code for structured data on your webpage. You will receive an Excel spreadsheet containing HTML markup for each webpage.

Rich snippet markup creation process

The process begins by completing a briefing questionnaire to clarify your objectives. This briefing will be visible to all the team members involved with delivering the service and is the foundation for all our quality checks.

In order for us to deliver this service, the following requirements must be met:

  • You must have the ability to edit the HTML code of your webpages.
  • Your webpages must contain relevant and substantial data around what the snippet is directed at.
  • Your webpages must contain the exact data that you want to be marked up. For example, if review information is to appear in the snippet, then this information must already appear on the webpage.

We will ask you which webpages you want marked up and the information on the webpage that you want included. Alternatively, we can recommend which webpages should be marked up and what elements on those webpages we recommend marking up at an additional cost.

An SEO Strategist will write HTML markup code for you to place on your webpages.

Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times