Rich Snippet Markup

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Description

A snippet is the text that displays below a website address in search engine results. Google lets certain pages have rich snippets, which allow more targeted and attractive data to appear in the snippets. An SEO strategist will mark up your desired webpages by providing HTML code which should then be implemented on those pages. You will receive this in an Excel format.

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Here’s When Rich Snippet Markup Can Help!

  • 1

    When you want to improve click-through rates

  • 2

    When you want to provide more targeted data for searchers

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Overview

Snippets are the short textual website descriptions that display below the landing page URLs that appear in search engine results. Snippets are extremely important as they display in 3 lines what the webpage is about and help the Internet search user decide on which one they are going to click.

Rich snippets or "structured data" allow Google to better understand the content on a site or webpage. This allows for more relevant and attractive snippets to appear in the search engine results pages, for example star ratings, reviews, images and videos. This encourages a higher click-through rate. Rich snippets can be used for the following content types:

  • Reviews
  • People
  • Products (pricing information is required)
  • Businesses and organisations
  • Recipes (only available in US and Japan)
  • Events
  • Music
  • Videos
  • Breadcrumbs
  • Software applications

One of our SEO strategists will provide markup code for structured data on your webpage. You will receive an Excel spreadsheet containing HTML mark-up for each page.

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Quality Process

The process begins by completing a briefing questionnaire to clarify your objectives. This briefing will be visible to all the team members involved with delivering the service and is the foundation for all our quality checks.

In order for us to deliver this service, the following requirements must be met:

  • You must have the ability to edit HTML code of your web page,
  • Your web page must contain relevant and substantial data around what the snippet is directed at,
  • Your web page must contain the exact data that you want to be marked up. For example, if review information is to appear in the snippet, then this information must already appear on the webpage.

We will ask you which pages you want marked-up and the information on the page that you want included. Alternatively, we can recommend which pages should be marked up and what elements on those pages we recommend marking up at additional cost.

An SEO strategist will write HTML markup code for you to place on your web pages.

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Rich Snippet Markup

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Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits Of Working With Webcertain:

International Specialist Since 1997

Transparency And Online Portal Management

No Minimum Contract Period

No Minimum Order Value

International Know-How Shared

Quick Response Times