Increase click-through rates with rich snippets

A snippet is the text that displays below a website address in the search engine results. Google lets certain webpages have rich snippets, which allow more targeted and attractive data to appear in the snippets. Because rich snippets are more attractive and useful for users, they tend to lead to higher click-through rates and more conversions. An SEO Strategist will mark up your desired webpages by providing HTML code which should then be implemented on those webpages. You will receive this in an Excel format.

Rich snippet markup can help...

When you want to boost traffic to your website.

When you want to improve your click-through rates.

When you want to provide more targeted data for searchers.

How rich snippets can improve your SEO

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS

What are rich snippets?

Snippets are the short textual website descriptions that display below the landing page URLs that appear in search engine results.

Rich snippets or "structured data" allow Google to better understand the content on a website or webpage. This allows for more relevant and attractive snippets to appear in the search engine results pages, for example star ratings, reviews, images and videos. This encourages higher click-through rates, which can lead to more conversions and sales.

Rich snippets can be used for the following content types:

  • reviews
  • people
  • products (pricing information is required)
  • businesses and organisations
  • recipes (only available in US and Japan)
  • events
  • music
  • videos
  • breadcrumbs
  • software applications

One of our SEO Strategists will provide markup code for structured data on your webpage. You will receive an Excel spreadsheet containing HTML markup for each webpage.

Rich snippet markup creation process

The process begins by completing a briefing questionnaire to clarify your objectives. This briefing will be visible to all the team members involved with delivering the service and is the foundation for all our quality checks.

In order for us to deliver this service, the following requirements must be met:

  • You must have the ability to edit the HTML code of your webpages.
  • Your webpages must contain relevant and substantial data around what the snippet is directed at.
  • Your webpages must contain the exact data that you want to be marked up. For example, if review information is to appear in the snippet, then this information must already appear on the webpage.

We will ask you which webpages you want marked up and the information on the webpage that you want included. Alternatively, we can recommend which webpages should be marked up and what elements on those webpages we recommend marking up at an additional cost.

An SEO Strategist will write HTML markup code for you to place on your webpages.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times

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