What is structured data?
Google and other search engines use structured data (also called Schema mark-up) that they find on the web to better understand the content of webpages and also to gather information about the web and the world in general.
By including structured data on a page, search engines are provided with clues about the meaning of a page and information classifying the page's content. For example, on a recipe page, these can be the ingredients needed, the cooking time and temperature, the calories, and so on. Structured data is also used to enable special search result features and enhancements such as rich snippets, breadcrumbs, graphical elements, FAQs, business listings, knowledge panels, speakables and more. For example, a recipe page with valid structured data will be eligible to appear in a graphical search result, and a product page with relevant product mark-up may receive an enhanced search results snippet with information about prices, availability and shipping.
Enhancing the appearance of your page's search result or having it appear in a special search result feature can result in higher click-through rates, which can lead to more conversions and sales.
Webcertain provides a range of activities supporting structured data implementations, which include identifying objects and types to mark-up on a page or entire website, creating mark-up code, and post-implementation checks to verify if structured data on a page is valid and correct.
Flexible and innovative approaches to meet demanding goals
Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.
Head of Brand - Portakabin
Adapted for each market for maximum impact
We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals
European Associate Marketing Manager - Business Machines - Fellowes
Technical and strategic expertise
Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.
Digital Marketing Manager - Esko
For international support, look no further than Webcertain
There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.
VP Marketing Berlitz and ELS