URL Mapping For hreflang="x-X"

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Description

One of the biggest challenges of international SEO is successfully targeting the right content to the correct region, so that users in a particular region are presented with content that is aimed at them. In response to this challenge, Google provides a helpful solution by offering the use of rel=”alternate” hreflang=”x” annotations to markup equivalent pages targeting different regions. We will work on using identified patterns to map equivalent regional URLs for successful deployment of rel=”alternate” hreflang=”x” annotations on your websites.

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Here’s when URL Mapping For hreflang="x-X" can help!

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    When you need your equivalent URLs mapped between regional websites to deploy hreflang=”x” annotations

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Overview

One of the biggest challenges of international SEO is successfully targeting the right content to the correct region, so that users in a particular region are presented with content that is aimed at them. This becomes particularly tough when dealing with multiple versions of content in the same language.

In response to this challenge, Google provides a helpful solution by offering the use of rel=”alternate” hreflang=”x” annotations to markup equivalent pages targeting different regions. These annotations can be deployed in HTML markup of pages, XML Sitemaps or response headers.

Regardless of the chosen deployment method for hreflang=”x”, equivalent pages targeting the different regions typically need to be identified and mapped out first which then enables creating the annotations.

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Quality process

The process begins by completing a briefing questionnaire to help us determine how equivalent pages can be mapped. You will be asked to supply the following information:

  • Base URL of each regional website. For instance a German version of the website can be: www.example.com/de-de/, de.example.com/ or www.example.de. You can also point us to your valid country/language selector page containing links to each regional website,
  • Patterns which can be used to identify the same page across different regions. For example, this can be an ID in the URL (example.de/product?id=1234, example.fr/produit?id=1234), an ID in a meta tag or perhaps a URL string (example.com/product/engb.html, example.com/product/enus.html).

If valid patterns exist and have been identified, we will first crawl your websites to compile a valid list of URLs on each site and then programmatically match equivalent regional URLs using the patterns. The mapping output will be supplied in an easy-to-read Excel spreadsheet that can be used to generate rel=”alternate” annotations for successful deployment of hreflang=”x”. The base service includes identifying and matching URLs for two regional websites.

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Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

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URL Mapping For hreflang="x-X"

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