Description

One of the biggest challenges of international SEO is successfully targeting the right content to the correct regional audience. Google provides a useful solution that can enhance your geo-targeting by offering rel=”alternate” hreflang=”x” annotations to markup equivalent pages targeting different regions. However, choosing the best method for deploying hreflang=”x” annotations isn't always straightforward. We will analyse the structure of your websites and form a strategy recommending the best deployment method for hreflang=”x” as well as structuring XML Sitemaps on your websites for deployments in XML.

Here’s when hreflang="x X" Deployment Strategies can help!

When you need advice about the best method to deploy hreflang=”x” on your websites,

When you want to verify if you have correctly implemented hreflang=”x” on your websites.

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS

Overview

One of the biggest challenges of international SEO is successfully targeting the right content to the correct region, so that users in a particular region are presented with content that is aimed at them. Google provides a useful solution that can enhance your geo-targeting by offering the use of rel=”alternate” hreflang=”x” annotations to markup equivalent pages targeting different regions.

There are different ways of deploying rel=”alternate” hreflang=”x” annotations however choosing the best deployment solution isn't always straightforward and can become particularly tough when dealing with many regional websites each with a large volume of web pages.

We will analyse the structure of your websites and determine the best method for deploying hreflang=”x” annotations on your websites and structuring your XML Sitemaps for hreflang=”x deployments in XML.

Quality process

An SEO geo-targeting specialist will carry out an analysis to determine the best method of deploying hreflang=”x” annotations on your website. This includes determining the recommended deployment solution (HTML markup, XML Sitemaps or response headers) and creating a required strategy for structuring your XML Sitemaps when the recommend deployment method is by using XML.

We will also inspect your existing implementation of hreflang=”x” and report on findings.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times

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