What are sitelink extensions?
Ad sitelinks are extra URLs that appear below your PPC ad and direct users to specific landing pages within your website. A PPC ad can include up to six ad sitelinks that appear when the ad is the top result for a search query. It is now possible, on Google AdWords, to display a short description under each sitelink in your ads.
Ad sitelinks give internet users more choice about which landing page they go to, meaning they are more likely to find what they want straight away from your website and use your service/buy your product. Using sitelink descriptions gives you more control over what is appearing on your ads and will also generate a higher click-through rate as the additional information will make the ads clearer.
A native speaker will write descriptions for your ad sitelinks in your target language, to help improve your PPC campaign.