Ad Sitelink for Google (with description)

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Ad sitelinks are URLs leading to various landing pages on your website that appear below your PPC ad if it is the top search engine result. Adding sitelink descriptions will allow you to provide more details about offers/products present on the landing pages, which will encourage a higher click-through rate and increase the chances they will find what they are looking for on your website. A native PPC specialist will write descriptions for your sitelinks in your target language, ensuring that they are relevant to your landing pages. The sitelink descriptions will be delivered to you in an Excel format.


Here’s when Ad Sitelink for Google (with description) can help!

  • 1

    When you want to give your customers more choice over which landing page they go to

  • 2

    When you want to improve your PPC ad’s click-through rate



Ad sitelinks are extra URLs that appear below your PPC ad and direct users to specific landing pages within your website. A PPC ad can include up to 6 ad sitelinks that appear when the ad is the top result for a search query. It is now possible, on Google AdWords, to display a short description under each sitelink in your ads.

Ad sitelinks give internet users more choice about which landing page they go to, meaning they are more likely to find what they want straight away from your website and use your service/buy your product. Using sitelink descriptions gives you more control over what is appearing on your ads and will also generate a higher click-through rate as the additional information will make the ads clearer.

A native PPC specialist will write descriptions for your ad sitelinks in your target language, to help improve your PPC campaign.


Quality process

The process begins by completing a briefing questionnaire to clarify your objectives. This briefing will be visible to all the team members involved with creating the descriptions and is the foundation for all our quality checks.

A native PPC specialist, under the supervision of a PPC project manager, will create your sitelink descriptions and ensure that they are relevant to your existing landing pages.

You will receive the sitelink descriptions in an Excel file.


Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times

Ad Sitelink for Google (with description)

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