A key factor to achieving high rankings in organic search and increased traffic is the popularity of your website on the web. The popularity is determined by the number of links to your website from other sites and is referred to as Link Popularity. Search Engines factor Link Popularity into their ranking algorithms which means more quality links from relevant sites linking to pages of your site will improve your organic rankings and traffic. Well placed links are also an excellent source of targeted traffic.
Search engines use software referred to as “spiders” or “crawlers” to find pages of websites and store a copy of them in their database (index) to be able to analyse and rank them. Comparing the number of pages a search engine has indexed to the number of pages actually available on a website determines its Search Engine Saturation.
If a website is popular (high Link Popularity) but many pages are not indexed by search engines (low Saturation) due to the site's technical problems, the site won't be using its potential. Then again, a site with good saturation but little popularity will have low potential. This audit will examine your website's current Link Popularity and Search Engine Saturation and determine if there are any indexation problems or needs to improve the site's popularity.