Meta content is added to your website template and is used by search engine spiders to help it determine the content of the page and whether it should rank for particular search queries or not. Each webpage should have different meta content, which consists of a title tag, keyword tag and meta description tag. The meta description tag is the text that displays in the search engine results below the webpage title and is crucial when it comes to converting rankings into clicks. They should clearly explain the content of the page, as well as entice the user to click.
Once you have created meta data for your webpages, it can be useful to have them quality checked by an SEO strategist to ensure that it is search engine optimised.
An SEO strategist will review meta data that you provide to ensure that it is written to the highest possible standard including best form of keyword usage, helping to achieve better overall visibility in the search engines. They will make any amends and deliver this to you in an Excel format, ready for you up upload to your website.