Why are animated banner ads important?
As brands expand globally in search of new growth opportunities, the diverse number of buyer personas and ways to reach them have risen exponentially, hence, the need stay ahead of your competitors with creative campaigns that help you make that crucial first impression or, convert a potential customer who is at the at final stages of their buyer journey.
A catchy and attractive animation banner ad can help to drive traffic to your website, boost conversions and increase brand engagement, enabling you to get better results from your campaigns. You can also use this type of ad to promote offers, discounts and convey multiple messages to your audience.
Our team of designers work with a range of clients on their international campaigns and will help you to create banner ads that communicate your brand values and can be easily adapted to local target markets, languages and cultural preferences.
After you have provided us with your branding guidelines, we will build and adapt a set of animated banners which you can then use as part of your online campaigns. The banners will be supplied in a .gif or html5 format.
- .gif banners are used for simple animations and graphics and are made up of 2-10 frames and simple graphics or text. They are therefore best for simple or repetitive animations.
- html5 banners are used for animation and have no limit on the number of frames. They are therefore best for photographic or more complex designs.