Tell your brand story at a glance

Animated banner ads are moving adverts that can display text and images and link to your website. They are an engaging ad format, allowing you to express your brand or campaign message and make an impression. They can help to increase conversions with potential customers who remember it, as they are more likely to think of your brand when they're ready to buy. Our design team will create a set of animated banner ads which you can use as part of your global advertising campaigns. These can be delivered in a .gif or html5 format.

We can help...

When you want to run a display advertising campaign.

When you want to generate more traffic/conversions from your paid search advertising.

When you have an existing ad template and need to change the text on the ads.

When you want to make a lasting impression on your audience.

When you want your ad to look fresh, catchy and self-explanatory.

When you want your target audience to understand all the highlights of your business/company at a glance.

When you want to maintain consistency in your global campaign strategy.

When you want to convert long complex stories into simple and easy-to-understand images or text.

Why creatives are so important for display and programmatic campaigns

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS

Why are animated banner ads important?

As brands expand globally in search of new growth opportunities, the diverse number of buyer personas and ways to reach them have risen exponentially, hence, the need stay ahead of your competitors with creative campaigns that help you make that crucial first impression or, convert a potential customer who is at the at final stages of their buyer journey.

A catchy and attractive animation banner ad can help to drive traffic to your website, boost conversions and increase brand engagement, enabling you to get better results from your campaigns. You can also use this type of ad to promote offers, discounts and convey multiple messages to your audience.

Our team of designers work with a range of clients on their international campaigns and will help you to create banner ads that communicate your brand values and can be easily adapted to local target markets, languages and cultural preferences.

After you have provided us with your branding guidelines, we will build and adapt a set of animated banners which you can then use as part of your online campaigns. The banners will be supplied in a .gif or html5 format.

  • .gif banners are used for simple animations and graphics and are made up of 2-10 frames and simple graphics or text. They are therefore best for simple or repetitive animations.
  • html5 banners are used for animation and have no limit on the number of frames. They are therefore best for photographic or more complex designs.

How it works

The process begins by completing a briefing questionnaire to clarify your campaign objectives. This briefing will be visible to all the team members involved with creating the banners and is the foundation for all our quality checks. We will ask you to provide your branding guidelines and will need to know whether you want the banners to be delivered in a .gif or html5 format.

We will create a visual and storyboard to demonstrate the look, feel and style of the animation, as well as the different frames. Any changes requested will be implemented and the visual sent for final approval.

Once you have approved the visual and storyboard, our design team will then create the banners, carefully following your requirements. We will deliver the banners in a .gif or html5 format.

One round of amends is included for the finished banners, however if changes are made to the visual concept after approval, additional charges will apply. 

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times