When you have duplicate content on different pages of your website, you should use canonical tags to tell search engines which page is the original and which are duplicates, as this will concentrate the link power to the original page and avoid penalties for duplicate content. An SEO strategist will assign a preferred (canonical) URL to all groups of duplicate pages. We will deliver an Excel spreadsheet mapping your page URLs with our recommended canonical URLs.

Here’s when Canonical Page Assignment can help!

When you want to improve your international SEO.

When your website has duplicate or very similar content which is accessible via multiple URLs.

When you want to ensure that your website is correctly indexed.

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS


Canonical tags should be used when you have duplicate content on multiple URLs on your website. They tell search engines which version is the original and which are the duplicate pages, meaning that they will only index the original and concentrate all the link credit to that one page, leaving the duplicate pages untouched.

We will assign canonical URLs to groups of similar or duplicate pages on your website. This will allow you to avoid suffering the consequences of duplicate content in organic search by consolidating (canonicalising) groups of similar/duplicate pages on your website to one preferred version within each group.

Quality process

The process begins by completing a briefing questionnaire to clarify your objectives. This briefing will be visible to all the team members involved with delivering the service and is the foundation for all our quality checks. We will need a list of URLs of groups of similar or duplicate pages on your website.

An SEO strategist, under the supervision of a senior SEO team member, will carry out a mapping process in which a canonical page (URL) is assigned to the groups of similar or duplicate pages.

You will receive an Excel spreadsheet pairing your page URLs with our recommended canonical URLs.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times