Canonical Page Assignment


When you have duplicate content on different pages of your website, you should use canonical tags to tell search engines which page is the original and which are duplicates, as this will concentrate the link power to the original page and avoid penalties for duplicate content. An SEO strategist will assign a preferred (canonical) URL to all groups of duplicate pages. We will deliver an Excel spreadsheet mapping your page URLs with our recommended canonical URLs.

Here’s when Canonical Page Assignment can help!

  • 1

    When you want to improve your international SEO.

  • 2

    When your website has duplicate or very similar content which is accessible via multiple URLs.

  • 3

    When you want to ensure that your website is correctly indexed.


Canonical tags should be used when you have duplicate content on multiple URLs on your website. They tell search engines which version is the original and which are the duplicate pages, meaning that they will only index the original and concentrate all the link credit to that one page, leaving the duplicate pages untouched.

We will assign canonical URLs to groups of similar or duplicate pages on your website. This will allow you to avoid suffering the consequences of duplicate content in organic search by consolidating (canonicalising) groups of similar/duplicate pages on your website to one preferred version within each group.

Quality process

The process begins by completing a briefing questionnaire to clarify your objectives. This briefing will be visible to all the team members involved with delivering the service and is the foundation for all our quality checks. We will need a list of URLs of groups of similar or duplicate pages on your website.

An SEO strategist, under the supervision of a senior SEO team member, will carry out a mapping process in which a canonical page (URL) is assigned to the groups of similar or duplicate pages.

You will receive an Excel spreadsheet pairing your page URLs with our recommended canonical URLs.

Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times