Organic click-through rate audit

Don’t let poor click-through rates damage your SEO

Improve your click-through rates

A snippet is the text that displays below a website address in the search engine results. Snippets inform the user of the content of a landing page, which helps them decide which website is most relevant to their needs and that they should click on. If your snippets rank highly but have a low click-through rate, it is important to find out why so that you can fix the problem immediately to prevent further loss of potential customers. An SEO Strategist will conduct an audit to find out the cause of your low click-through rate and will provide you with a list of recommendations on how to improve your snippets.

An organic click-through rate audit can help…

  • 1

    When you have a low click-through rate and want to know why so that you can improve it.

  • 2

    When you want to improve your international SEO efforts.

  • 3

    When you want to make your snippets more compelling.

Why is your website’s click-through rate important?

Snippets are the short textual website descriptions that display below the landing page URLs that appear in the search engine results. Snippets display three lines of what the webpage is about and help the search user decide on which one they are going to click.

The proportion of users who click onto your website after seeing your snippet is known as the “click-through rate”. If you have a high ranking but a low click-through rate, you should find out why the click-through rate is so low and work to increase it as a matter of urgency to avoid losing any more potential website visitors.

We will conduct a thorough audit to discover why your click-through rate is low and will provide practical recommendations on how to improve it.

How it works

The process begins by completing a briefing questionnaire to clarify your objectives. This briefing will be visible to all the team members involved with delivering the audit and is the foundation for all our quality checks. We will need access to your Webmaster Tools account.

An SEO Strategist will conduct an audit to discover why your click-through rate is low, doing the following as part of their investigation:

  • examining data from your Webmaster Tools account
  • producing and analysing a table containing your target keywords, their rank positions, and their click-through rates
  • running a ranking report to see which pages come up for each keyword
  • examining your meta data to see if it follows best practice
  • investigating what your competitors are doing in their snippets and what elements seem to be successful for them

You will receive the findings of the audit and a list of recommendations on how to make your snippets more appealing.

Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times