App Store Optimisation (ASO) for Apple App Store


Since its launch in 2008, the Apple App Store has amassed nearly 1 million apps, recording a staggering 50 billion installs globally. Since the vast majority of apps are downloaded as a result of keyword searches, it is essential that your app is keyword optimised as this will improve your visibility and return on investment. We will conduct keyword research for your app, using specialist tools to expand your existing keyword list. We will then gather ranking and competition data for each keyword, and will also research the keywords being targeted by your top three competitors. Finally, we will write meta content for your app that targets the most appropriate and popular of your target keywords and stays in keeping with your brand. The keyword research, rankings and meta content recommendations will all be provided in an Excel format.

Here’s when App Store Optimisation (ASO) for Apple App Store can help!

  • 1

    When you want your app to maximise downloads, by being visible for as many search queries as possible

  • 2

    When you are launching an app in the app stores and need the app to rank against relevant and popular search terms

  • 3

    When you have an app that's live in the app store(s) but have done no prior research as to what queries are being used

  • 4

    When you want your app to rank for a specific keyword, but you aren't aware how popular it is

  • 5

    When your competitors' apps are more visible than yours in the app stores

  • 6

    When you want to identify where your app ranks for specific keywords to help you decide which ones to target

  • 7

    When you want to identify which keywords your competitors are targeting


Since its launch in 2008, the Apple App Store has amassed nearly 1 million apps, recording a staggering 50 billion installs globally. Increasing popularity among users and app developers alike means that some app store categories are becoming increasingly competitive. Considering over 80% of app downloads occur as a result of a keyword search, if your app is visible for more popular search terms, the more downloads your app will likely receive. Thus it's important to understand patterns of search that are relevant for your app. The App Store uses an algorithm to formulate rankings and a major component is the meta content of your store page, so making the relevant changes to this could widen the reach by being visible for more search queries and in turn increased downloads.

A researcher who is native to your target country and an app consultant will take the initial seed list (if provided) and use tools to expand and identify patterns of search that could be used in the app stores. They will also conduct research on the monthly search volume estimates for the target country for these keywords.

Our app marketing specialists will then take this keyword research and collect the current rank of your app against these keywords. In doing so, we'll be able to identify not only if or where your app is ranking, but how competitive each keyword is. These are important factors for determining the keywords your app should target; you may want to preserve your existing rankings but also utilise opportunities where your app does not rank.

We will also assess which keywords your top 3 competitors are targeting to see if this can uncover any new keywords that you can use to boost your app's rank. If any historical data is available, we will produce a graph to show how your app and your competitors have performed in the relevant category of the Apple App Store.

Finally, a native-speaking specialist will write meta content for your app store page that is in keeping with your brand and targeting as many keywords as possible.

Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times