Since its launch in 2008, the Google Play Store has amassed nearly 1 million apps, recording a staggering 50 billion installs globally, recently overtaking the Apple App Store for the first time. Increasing popularity among users and app developers alike means that some categories are becoming increasingly competitive. The Google Play Store uses an algorithm to formulate rankings and a major component is the meta content of your store page.
Publishers often spend a vast amount of effort and cost developing their apps and often ignore how visible the app appears to end users. Making changes to the meta content of your app store page could potentially boost the visibility of your app for popular and relevant keywords and in turn, increase the number of downloads your app receives. Additionally, since search engines now index app store pages, a well-optimised app store page could extend the reach of you app in a given market.
Guided by our app marketing consultants, a native-speaking specialist will optimise the meta content for your app store pages which incorporates your target keywords whilst ensuring an accurate representation of your app. These recommendations will be delivered to you in an Excel format, ready for you to upload to your Google Play Store developer account.