Search Engine Comparison Guide


The search engines Yandex, Baidu, Naver, Google and Yahoo Japan all operate differently and are prominent in different markets. Understanding their differences is essential if you want to use them to run successful SEO campaigns. We will create a search engine comparison guide to provide detailed information about how the individual search engines work and best practice guidelines for each. We can also include tailored examples from your website to expand on the key points at an extra cost. This document will provide you with enough information to start performing your own SEO, and will be delivered in a PowerPoint format.

Here’s when Search Engine Comparison Guide can help!

  • 1

    When you own sites globally and have little or no understanding of search engines other than Google

  • 2

    When you want to run successful global SEO campaigns


Different search engines are more popular in different countries, so if you intend to run a successful SEO campaign in various global markets you need to ensure that you are using the most appropriate search engine for the region and are following their specific guidelines. Many marketers do not have a strong working knowledge of the different search engines, but our search engine comparison guide can provide a solution.

Our guide will provide detailed explanations of the differences between the major search engines worldwide including Yandex, Baidu, Naver, Google and Yahoo Japan, including examples from your own website if you wish. This is useful if you have little or no understanding of the different search engines and guidelines for each.

You will receive the search engine comparison guide in a PowerPoint format.

Quality process

The process begins by completing a briefing questionnaire with your account manager to clarify your objectives for the guide and whether you would like us to include examples from your own website. This briefing will be visible to all the team members involved with creating the guide and is the foundation for all our quality checks.

Our team of SEO specialists will create the search engine comparison guide. The guide will be split into sections per search engine, offering detailed information about how the individual search engines work and best practice guidelines for each. Tailored examples from your website can also be included to expand on the key points.

You will receive the guide in a PowerPoint format.

Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times