The search engines Yandex, Baidu, Naver, Google and Yahoo Japan all operate differently and are prominent in different markets. Understanding their differences is essential if you want to use them to run successful SEO campaigns. We will create a search engine comparison guide to provide detailed information about how the individual search engines work and best practice guidelines for each. We can also include tailored examples from your website to expand on the key points at an extra cost. This document will provide you with enough information to start performing your own SEO, and will be delivered in a PowerPoint format.

Here’s when Search Engine Comparison Guide can help!

When you own sites globally and have little or no understanding of search engines other than Google

When you want to run successful global SEO campaigns

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS


Different search engines are more popular in different countries, so if you intend to run a successful SEO campaign in various global markets you need to ensure that you are using the most appropriate search engine for the region and are following their specific guidelines. Many marketers do not have a strong working knowledge of the different search engines, but our search engine comparison guide can provide a solution.

Our guide will provide detailed explanations of the differences between the major search engines worldwide including Yandex, Baidu, Naver, Google and Yahoo Japan, including examples from your own website if you wish. This is useful if you have little or no understanding of the different search engines and guidelines for each.

You will receive the search engine comparison guide in a PowerPoint format.

Quality process

The process begins by completing a briefing questionnaire with your account manager to clarify your objectives for the guide and whether you would like us to include examples from your own website. This briefing will be visible to all the team members involved with creating the guide and is the foundation for all our quality checks.

Our team of SEO specialists will create the search engine comparison guide. The guide will be split into sections per search engine, offering detailed information about how the individual search engines work and best practice guidelines for each. Tailored examples from your website can also be included to expand on the key points.

You will receive the guide in a PowerPoint format.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times