Identify and react quickly to new opportunities

In today's fiercely competitive market environment, the ability to react quickly to the ever-changing customer and market dynamics is crucial to the success and continued growth of any business. Our market intelligence report will contain a critical review of the most relevant and up-to-date resources of the market(s) you are considering entering, including competitor intelligence, insights on consumer groups, and guidelines on how best to interact with your prospective customers, thereby helping you to avoid any pitfalls and be aware of any cultural sensitivities. It will also give you a better understanding of consumer trends and behaviour that can be used to assess the potential of that market and highlight possible opportunities and challenges for your business.

A market intelligence report can help...

When you are considering entering a new market.

When you want to gather information about trends, competitors and consumer behaviour for your industry for a new target market.

When you are looking for reliable intelligence that will enable you to expand to a new market safely.

When you want to identify and grow opportunities quickly and cost-effectively.

When you are looking for a social media team with international experience.

Want to learn more?

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS

Why should you conduct a market intelligence report?

This comprehensive market intelligence report will help you understand and analyse the opportunities and challenges associated with the market(s) you want to target, including industry analysis, competitor insights, customer behaviour and recommendations on the best approach for engaging with your target audience.

The insights gained through the report will give you actionable insights for taking decisions to expand your business into this new market(s). It is also a cost-effective way of identifying new opportunities quickly, before your competitors do. You will find data about your industry in your target country, including analysis of competitors and prospective consumers.

A combination of market, competitor and customer insights can uncover the most pressing opportunities and challenges for your business, helping you devise effective strategies for entering a new market. The actionable insights delivered by the report will help with your strategy and market expansion plans.

The report does not provide a full content marketing or social media strategy. However, this research can be used to inform your strategy, which is a separate piece of work.

How it works

The process begins by completing a briefing questionnaire to clarify your objectives. This briefing will be visible to all the team members involved with delivering the report and is the foundation for all our quality checks. We will need to know your target country/language, as well as your products/services. You can choose up to three competitors that you would like to be analyzed.

A native speaker of your target language, under the supervision of a research specialist, will conduct in-depth research into your chosen market. They will use qualitative and quantitative research tools to gather information from market intelligence reports, industry reports, academia, news stories, statistics and review websites to investigate the new market thoroughly. They will compile a report including news stories, articles and market research in order to analyse the target market and consumer trends.

The report is customisable and can include sections such as:

  • market overview
  • SWOT (cannot be ordered on its own)
  • persona research
  • competitor analysis
  • keywords analysis
  • topic analysis
  • content types analysis
  • competitor comparison

Key comments and recommendations are part of all market intelligence reports.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times