In today's fiercely competitive market environment, the ability to react quickly to the ever-changing customer and market dynamics is crucial to the success and continued growth of any business. The market intelligence report will contain a critically review of the most relevant and up-to-date resources of the market(s) you would be entering including; competitor intelligence, insights on consumer groups and guidelines on how best to interact with your prospective customers helping you to avoid any pitfalls and be aware of any cultural sensitivities. It will also give you a better understanding of consumer trends and behaviour that can be used to assess the potential of that market and highlight possible opportunities and challenges for your business.
When you are considering entering a new market.
When you want to gather information about trends, competitors and consumer behaviour for your industry for a new target market.
When you are looking for reliable intelligence that will enable you to expand to a new market safely.
When you want to identify and grow opportunities quickly and cost-effectively.
When you are looking for a social media team with international experience.
This comprehensive report will help you understand and analyse the opportunities and challenges associated with the market(s) you want to target including; industry analysis, competitor insights, customer behaviour and recommendations on the best approach to engaging with your target audience. The insights gained through the market intelligence report will give you actionable insights for taking decision to expand your business into new markets. It is also a cost-effective way to identify new opportunities and quickly before your competitors do. You will find data about your industry in your target country, including analysis of competitors and prospective consumers.
The combination of market, competitor and customer insights delivered by this report will uncover the most pressing opportunities and challenges for your business helping you devise effective strategies for entering a new market. The actionable insights delivered by the report will help with your strategy and market expansion plans.
The process begins by completing a briefing questionnaire to clarify your objectives. This briefing will be visible to all the team members involved with delivering the report and is the foundation for all our quality checks. We will need to know your target country/language, as well as your products/services. You can choose up to 3 competitors that you would like to be analysed.
A native speaker of your target language, under the supervision of the research manager will conduct in-depth research into your chosen market. They will use qualitative and quantitative research tools to gather information from market intelligence reports, industry reports, academia, news stories, statistics and review websites to thoroughly investigate the new market. They will compile a report including news stories, articles and market research in order to analyse the targeted market and consumer trends.
The report will be subdivided into 5 main sections:
Written using plain English, the report will include highlights of most important information, infographics, a separate list of the main key findings and recommendations, a list of the most useful resources for further reading (webliography).
Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.