Ensuring that your website is full of relevant, interesting and up-to-date content is a key component of attracting visitors to your site.
However, for these content efforts to bear fruit, your pages must be laid out in a way that is easy to navigate and promotes engagement with your brand. Your pages should encourage the user to undertake your desired conversion action, whether that's a purchase, a completed contact form, a sign up, following a desired navigational path or just a reduction in your bounce rate.
Most Content Management Systems enable a degree of flexibility within the visual templates, making it possible to manipulate elements on the page to present them in a format that better encourages the conversion action for pages that are not performing as well as was hoped.
We will look at the performance of the pages in your analytics system (e.g. Google Analytics) and compare this with your objectives for visitors to these pages. We will then make recommendations on how your website could be more usable with commentary to explain the rationale for the proposal we recommend. Once these amends are approved by you, we will implement the changes into your Content Management System.