Whether you’re looking to launch a new website in South Korea or improve existing rankings in Naver, identifying relevant search queries is an important starting point when dealing with South Korea’s market-leading search engine. All our researchers are experienced search marketers and being native to the South Korean market, are naturally in tune with local marketing norms and cultural nuances. We’ll deliver an easy-to-use report containing the keywords, keyword mapping and back translations into English.
When you want to review if your existing keywords are still suitable for your website since it was last optimised.
When you want to identify new potential traffic-driving keywords.
Naver is the leading search engine in South Korea with over 70% market share. Whilst other key search players, Google (11%) and Daum (14%) represent additional opportunities; it’s Naver that should be prioritised when targeting the country’s some 40+ million internet users. For marketers seeking to improve visibility in the natural search results of Naver, the first step is to identify the search queries used by the target audience.
When conducting the research, our team begins by reviewing your website or landing pages (if available) to compile an initial ‘seed’ list of relevant words and phrases in the target language. Using keyword research tools and techniques, we’ll expand these seed words and select the most relevant keywords according to the agreed brief. These keywords are then categorised by theme and/or any other relevant metrics and added to our reporting template in Excel format.
We will then map these keywords to the pages you want us to review. There will be an additional column to show the translation of these keywords in English.
Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.