For developers and marketers seeking a return on development efforts, ranking high in the app stores can mean more awareness, downloads and revenue.
Apps that experience a decline in rankings need to be addressed, either by promotional activities to boost discovery, or by improving the user experience, just as the net impact of promotional efforts or introducing changes to your app(s) should be measured. Additionally, the competition in some categories can be extremely intense which will only increase as more organisations choose to tap into mobile savvy audiences. All this means that monitoring becomes the cornerstone of maintaining a successful and effective app.
The app stores use algorithms to formulate rankings for keyword searches, which is the discovery method of choice, thus it's important to identify strategically important keywords and monitor the ranking of your app(s) against these.
Using our monitoring software we'll provide an overview to show rankings of your iPhone and/or iPad app(s) against your chosen keywords, in up to 49 countries worldwide. We recommend running frequent reports (monthly as a minimum) to highlight rank changes over time and especially whilst conducting promotional activities and launching new features or versions.
Monitoring rank changes may enable you to determine if promotional efforts are having an impact on rankings. We can also track competitors and gain insights into their ranking trends or identify when new entrants appear against strategically important keywords without the hassle of doing manual searches.