Multilingual Moderated Usability Testing


In order for your website to be successful and achieve high conversion rates, it is vital that it is easy for customers to use. A native speaker of your target language will conduct moderated usability testing on your website, following a script that you provide to interview your customers as they browse your site to gain an insight into their opinions of your website and its usability. They will produce a report including the interview transcripts (translated into English) and their recommendations for improvements. This report will be delivered to you in a PDF or PowerPoint format.

Here’s when Multilingual Moderated Usability Testing can help!

  • 1

    When your webpage is showing a high bounce rate

  • 2

    When your website is not performing as well as you would like it to

  • 3

    When you are conducting a Conversion Rate Optimisation task


When a potential customer lands on a website, making things easy for them should be every website owner's priority. According to recent studies, an online user will spend on average 20 seconds on a page. This means that no time should be wasted and the simpler your website menu / navigation, the better. By improving the access to your products and services, you could improve your conversion rate.

Moderated usability testing is a process where customers browse your website and a moderator asks them questions about their usability experience. By conducting moderated usability testing, you can increase your understanding of where you should focus your website improvement efforts, and it can allow you to analyse customer reactions and will also give them the opportunity to express any concerns and more generally any opinions they have about your website.

Moderated usability testing should be conducted in your customer’s native language by a native speaker who will be able to understand both the explicit and implicit feedback. They will also be able to take into consideration the cultural references and barriers related to the country they come from.

A native speaker of your target language will act as a moderator for your website and conduct moderated usability testing, interviewing your customers as they browse your website to gain an insight into their usability experience. They will create a report (in English) including the interview transcripts and any recommendations for improvements to your website.

Quality process

The process begins by completing a briefing questionnaire to clarify your objectives. This briefing will be visible to all the team members involved with conducting the moderated usability testing and is the foundation for all our quality checks. We will ask you to provide a clear script for the moderator to follow.

A native speaker of your target language, under the supervision of your project manager, will conduct a moderated usability test with your customers. Not only will they record the explicit answers from the customers, but also the implicit ones such as hesitations, which will give you an accurate picture of their thoughts and opinions about your website.

When we deliver the report, we will provide list of features you might want to improve on your website and classify them from the most important to the least significant.

Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times