When a potential customer lands on a website, making things easy for them should be every website owner's priority. According to recent studies, an online user will spend on average 20 seconds on a page. This means that no time should be wasted and the simpler your website menu / navigation, the better. By improving the access to your products and services, you could improve your conversion rate.
Moderated usability testing is a process where customers browse your website and a moderator asks them questions about their usability experience. By conducting moderated usability testing, you can increase your understanding of where you should focus your website improvement efforts, and it can allow you to analyse customer reactions and will also give them the opportunity to express any concerns and more generally any opinions they have about your website.
Moderated usability testing should be conducted in your customerâ€™s native language by a native speaker who will be able to understand both the explicit and implicit feedback. They will also be able to take into consideration the cultural references and barriers related to the country they come from.
A native speaker of your target language will act as a moderator for your website and conduct moderated usability testing, interviewing your customers as they browse your website to gain an insight into their usability experience. They will create a report (in English) including the interview transcripts and any recommendations for improvements to your website.
Flexible and innovative approaches to meet demanding goals
Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.
Head of Brand - Portakabin
Adapted for each market for maximum impact
We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals
European Associate Marketing Manager - Business Machines - Fellowes
Technical and strategic expertise
Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.
Digital Marketing Manager - Esko
For international support, look no further than Webcertain
There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.
VP Marketing Berlitz and ELS