Weibo is a popular Chinese micro-blogging platform, which will help you reach and engage with a wider Chinese audience. This service offers the creation of posts for Weibo in simplified Chinese by our native Chinese specialists as well as other activities such as commenting on existing posts or sharing links.

Here’s when Linguistic support for Weibo can help!

When you want to start a social media campaign in China.

When you want to promote your brand and make people talk about it.

When you want to promote one of your products/services on the Weibo platform.

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS


Weibo is a Chinese micro-blogging platform and can be considered a hybrid between Twitter and Facebook. It is one of the most popular websites in China, with 30% of Internet users, and has a similar market penetration to Twitter in the USA. It has more than 350 million registered users and about 100 million messages are posted each day. If you are looking into engaging with users in mainland China, it is imperative to have an account on Weibo.

This service will create posts for your Weibo account in simplified Chinese. Weibo posts deliver a short message in 140 characters and it is possible to attach videos and images to the post. The more appealing the content looks, the higher the chances it will be shared and reposted between users.

Posting regular and engaging content on Weibo will allow you to more effectively engage with users in mainland China and will also enable more Chinese users to get access to your content. This will boost your brand's online presence in this rapidly developing region.


Quality process

We will need access to your Weibo account and we will ask you to provide guidelines about the content that you wish us to post.

Our native Chinese specialists and a Project Manager will ensure your guidelines have been thoroughly followed and will make sure the best approach is used. The specialist will create Weibo posts in simplified Chinese, abiding to the 140 character limit and using videos and images where appropriate. We will deliver the set of Weibo posts, ready for you to upload to your account.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times