Why are XML sitemaps important?
Search engines crawl webpages by following links from one page to another. If pages on your website aren't well-linked, or your website has few links from other sites, then not all pages on your website may be visible in this normal crawling process. This may stop you from appearing in the search results, which could lead to lost visitors and sales. Thankfully, XML sitemaps can solve this problem.
Creating and submitting an XML sitemap to search engines informs them of all the pages on your website, including URLs that may not be visible in the normal crawling process. This will ensure that the search engines can display your pages if they are the best results for a user's query, thereby preventing lost traffic. You can also use sitemaps to provide search engines with additional information about your pages, such as the last update date or how often the page is expected to change.
An SEO Strategist will create a fully optimised XML sitemap for your website which meets the latest sitemap protocol standards.