If you are using broad or phrase match for your PPC campaign, it is important to include negative keywords to block irrelevant traffic going to your ad. This will help to reduce costs from clicks that are unlikely to convert and therefore increase your return on investment. With this service, we will conduct keyword research to identify negative keywords that we recommend you add to your PPC campaign, providing a back translation into English for these keywords if necessary. We will also recommend which type of match type you should use. You will receive our research in an Excel or PDF format.

This service can help...

When you want to reduce costs on your PPC campaign.

When you want to prevent irrelevant traffic going to your website.

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS


In paid search (PPC), negative keywords prevent your ad from displaying when users search for particular keywords and phrases. Negative keywords should be used when your paid search campaign contains either broad or phrase match types, as these types will trigger your ad for additional search queries related to the keywords in your account. Blocking negative keywords is therefore necessary for reducing irrelevant clicks on your ads.

Including negative keywords in your PPC campaign can help reduce your costs and increase your return on investment. They prevent your ad from appearing in response to certain, irrelevant search queries and therefore reduce the number of costly clicks which are unlikely to convert.

We will conduct keyword research and create a list of negative keywords that we advise you to add to your PPC campaign. We will also make suggestions regarding your match type and will provide back translations into English for the negative keywords, if necessary.

You will receive this research in an Excel or PDF format.

How it works

The process begins with you completing a briefing questionnaire to clarify your PPC objectives. This briefing will be visible to all the team members involved with delivering the research and is the foundation for all our quality checks. We will need access to your PPC account to see which keywords you are targeting and understand the aim of your ad campaigns.

A native speaker of your target language, under the supervision of your Project Manager, will conduct keyword research to identify negative keywords that should be added to your PPC campaign to block irrelevant traffic. Back translations into English of these negative keywords will be provided, if necessary. We will also advise you on what kind of match type we think is most suitable for your campaign (broad match, phrase match or exact match).

This will be delivered to you in an Excel or PDF format.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times