Negative Keyword Research


If you are using broad or phrase match for your PPC campaign, it is important to include negative keywords to block irrelevant traffic going to your ad. This will help to reduce costs from clicks that are unlikely to convert and therefore increase your return on investment. We will conduct keyword research to identify negative keywords that we recommend you add to your PPC campaign, providing a back translation into English for these keywords if necessary. We will also recommend which type of match type you should use. You will receive our research in an Excel or PDF format.

Here’s when Negative Keyword Research can help!

  • 1

    When you want to reduce costs on your PPC campaign

  • 2

    When you want to prevent irrelevant traffic going to your website


In paid search (PPC), negative keywords prevent your ad from displaying when users search for particular keywords and phrases. Negative keywords should be used when your paid search campaign contains either broad or phrase match types, as these types will trigger your ad for additional search queries related to the keywords in your account. Blocking negative keywords is therefore necessary for reducing irrelevant clicks on your ads.

Including negative keywords in your PPC campaign can help reduce your costs and increase your return on investment. They prevent your ad from appearing in response to certain, irrelevant search queries and therefore reduce the number of costly clicks which are unlikely to convert.

We will conduct keyword research and create a list of negative keywords that we advise you to add to your PPC campaign. We will also make suggestions regarding your match type and will provide back translations into English for the negative keywords, if necessary.

You will receive this research in an Excel or PDF format.

Quality process

The process begins by completing a briefing questionnaire with your project manager to clarify your PPC objectives. This briefing will be visible to all the team members involved with delivering the research and is the foundation for all our quality checks. We will need access to your PPC account to see which keywords you are targeting and understand the aim of your ad campaigns.

A native speaker of your target language, under the supervision of your project manager, will conduct keyword research to identify negative keywords that should be added to your PPC campaign to block irrelevant traffic. Back translations into English of these negative keywords will be provided, if necessary. We will also advise you on what kind of match type we think is most suitable for your campaign (broad match, phrase match or exact match).

This will be delivered to you in an Excel or PDF format.

Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times