In paid search (PPC), negative keywords prevent your ad from displaying when users search for particular keywords and phrases. Negative keywords should be used when your paid search campaign contains either broad or phrase match types, as these types will trigger your ad for additional search queries related to the keywords in your account. Blocking negative keywords is therefore necessary for reducing irrelevant clicks on your ads.
Including negative keywords in your PPC campaign can help reduce your costs and increase your return on investment. They prevent your ad from appearing in response to certain, irrelevant search queries and therefore reduce the number of costly clicks which are unlikely to convert.
We will conduct keyword research and create a list of negative keywords that we advise you to add to your PPC campaign. We will also make suggestions regarding your match type and will provide back translations into English for the negative keywords, if necessary.
You will receive this research in an Excel or PDF format.