Heatmap Analysis


Understanding how visitors behave on your website is paramount to the success of your customer engagement and ultimately, conversions. Using data gathered from your website about user behaviour, we will perform a detailed analysis and provide you with recommendations for improvements. You will receive our analysis in a PDF document, along with the raw data in an Excel file.

Here’s when Heatmap Analysis can help!

  • 1

    When you want to reduce your website's bounce rate.

  • 2

    When you want to optimise visitor engagement.

  • 3

    When you want to drive conversion rates.

  • 4

    When you have a new page and want to test its effectiveness.

  • 5

    When you have re-designed your website and want to monitor visitor behaviour.

  • 6

    When you have a new website and want to monitor visitor behaviour.


Having a live website attracting thousands of monthly or even weekly visitors is a great achievement, but it's only half the story when it comes to visitor engagement and optimal customer experience. Many businesses face the same problem, struggling to retain visitors on-site or getting visitors to convert. Attracting thousands of site visitors is of no value if they don't result in conversions.

Heatmaps are a fantastic tool, used to collate data about your visitors' habits while visiting your website. Heatmaps allow you to find out what they click on, what they don't click on and how much time they spend looking at certain areas of your site.

We will analyse your heatmaps and provide recommendations for improvements based on our findings. 

Quality process

The process begins by completing a briefing questionnaire to clarify your objectives. This briefing will be visible to all the team members involved with delivering the analysis and is the foundation for all our quality checks.

An SEO strategist, under the supervision of our SEO manager, will perform a deep analysis of your heatmap and provide recommendations for improvements based on our findings.

To support our recommendations, we will also provide you with all data insights including:

  • Heatmap
  • Scroll map
  • Overlay map
  • Confetti map
  • Excel document containing the raw data

Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times