Understanding how visitors behave on your website is paramount to the success of your customer engagement and ultimately, conversions. Using data gathered from your website about user behaviour, we will perform a detailed analysis and provide you with recommendations for improvements. You will receive our analysis in a PDF document, along with the raw data in an Excel file.

Here’s when Heatmap Analysis can help!

When you want to reduce your website's bounce rate.

When you want to optimise visitor engagement.

When you want to drive conversion rates.

When you have a new page and want to test its effectiveness.

When you have re-designed your website and want to monitor visitor behaviour.

When you have a new website and want to monitor visitor behaviour.

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS


Having a live website attracting thousands of monthly or even weekly visitors is a great achievement, but it's only half the story when it comes to visitor engagement and optimal customer experience. Many businesses face the same problem, struggling to retain visitors on-site or getting visitors to convert. Attracting thousands of site visitors is of no value if they don't result in conversions.

Heatmaps are a fantastic tool, used to collate data about your visitors' habits while visiting your website. Heatmaps allow you to find out what they click on, what they don't click on and how much time they spend looking at certain areas of your site.

We will analyse your heatmaps and provide recommendations for improvements based on our findings. 

Quality process

The process begins by completing a briefing questionnaire to clarify your objectives. This briefing will be visible to all the team members involved with delivering the analysis and is the foundation for all our quality checks.

An SEO strategist, under the supervision of our SEO manager, will perform a deep analysis of your heatmap and provide recommendations for improvements based on our findings.

To support our recommendations, we will also provide you with all data insights including:

  • Heatmap
  • Scroll map
  • Overlay map
  • Confetti map
  • Excel document containing the raw data

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times