Why is social media listening so important?
Social media provides a platform for people to voice their opinions and experiences online. Listening to what your target audience is saying in your industry is essential if your international campaigns are to succeed. Social media listening offers businesses opportunities to understand the needs of their audience by listening to the conversations happening around their industry. This is particularly vital when creating new content, which should always be in tune with the trends in your sector. It can also be beneficial for finding conversations surrounding your competitors' activities, so you can quickly act on opportunities that would give your brand an advantage over your competitors.
Our international social media listening service allows you to gain an insight into your audiences' needs, in any language and on the platforms where those conversations are taking place. We will gather information across all social media platforms to give you a very comprehensive monthly report.
This will assist you with making key strategic decisions on the next steps to take. This could be anything from committing more time and resources into a specific market, to promoting certain popular services or products within your content, or even reducing the resources you currently have within a market.