Why is it important to map keywords to landing pages?
Achieving good rank positions in the organic search results is the goal of most websites' SEO efforts, but it is not all that matters. Having good rankings is useless if users don't click on the listing or immediately leave the page because they didn't find what they were looking for.
While a landing page is just any page a visitor lands on, a “preferred landing page” is the page you ultimately want your visitors to land on for particular search queries. If less preferred pages rank above the preferred landing page for selected keywords, you could be directing users to inappropriate pages and damaging performance. In such cases, the page may experience low click-through rates and the website itself may not deliver as high return-on-investment (ROI) as it potentially could.
Identifying and assigning preferred landing pages to your most important keywords will ensure that you are allocating the right SEO efforts to the most effective pages. It will improve conversion rates and reduce bounce rates.
We will assign preferred landing pages to your target keywords to ensure that they rank above all your other landing pages for search queries using those keywords. We will also conduct more in-depth research into your keywords and current rankings to help guide your future SEO efforts.