Preferred Landing Page Analysis

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Description

It is important that your highest ranked landing page for any search query is the most appropriate page for that search term, otherwise you will suffer from a low click-through rate and a high bounce rate. In order to improve the organic search performance of your website, we will assign preferred landing pages to each of your keywords and will also carry out further research on your keywords and rankings to inform your future SEO efforts. The data will be delivered to you in Excel.

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Here’s When Preferred Landing Page Analysis Can Help!

  • 1

    When you are not sure which pages to focus your SEO efforts on for particular keywords

  • 2

    When you struggle to achieve good rank positions with your existing URLs

  • 3

    When high bounce rates or low click-through rates have been observed for your keywords

  • 4

    When your website’s top ranked URLs change frequently in organic search results for the same keywords

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Overview

Achieving good rank positions in organic search results is the goal of most websites’ search engine optimisation (SEO) campaigns but it is not all that matters. Having good rankings is useless if users don’t click on the listing or immediately leave the page because they didn’t find what they were looking for.

While a landing page is just any page a visitor lands on, a “preferred landing page” is the page you ultimately want your visitors to land on for particular search queries. If less preferred pages rank above the preferred landing page for selected keywords, you could be directing users to inappropriate pages and damaging performance. In such cases, the page may experience low click-through rates and the site itself may not deliver as high ROI as it potentially could.

Identifying and assigning preferred landing pages to your most important keywords will ensure that you are allocating the right SEO efforts to the most effective pages. It will improve conversion rates and reduce bounce rates.

We will assign preferred landing pages to your target keywords to ensure that your PLPs rank above all your other landing pages for search queries using those keywords. We will also conduct more in-depth research into your keywords and current rankings to help guide your future SEO efforts.

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Quality Process

The process begins by completing a briefing questionnaire with your account manager to clarify your landing page objectives. This briefing will be visible to all the team members involved with delivering the service and is the foundation for all our quality checks. We will ask you to provide a list of keywords you want us to use as the basis of our assignment, and will also require access to your web analytics tool or report exports for the analytics data. It would be useful, although not necessary, if you could provide ranking reports and website analytics metrics such as bounce rates.

An SEO strategist and a native speaker of your target language will carry out a mapping process in which each keyword is assigned a preferred landing page (PLP) on your website that you want to rank top in search results for queries using those keywords. Not all keywords may be supported well enough by existing content on your website. In such cases, keywords will be labeled as “content gaps”.

You will receive an Excel spreadsheet with PLP assignment for all keywords, an indication of whether the existing search engine ranked URL is the PLP or not, and a breakdown of keywords into three tiers determining opportunities and priority of SEO work to follow:

  • Tier 1: Top 10 rank position achieved with and without the PLP ranking
  • Tier 2: Rank positions 11-30 achieved with and without the PLP page ranking
  • Tier 3: Ranked below 30 with PLPs assigned (content creation opportunities) and without PLPs assigned (content gaps)

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Preferred Landing Page Analysis

Your money will be refunded if project does not go ahead
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Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits Of Working With Webcertain:

International Specialist Since 1997

Transparency And Online Portal Management

No Minimum Contract Period

No Minimum Order Value

International Know-How Shared

Quick Response Times